Transformers boosts Hasbro

Hasbro?s full-year financials saw it post hugely encouraging rises, buoyed by the success of Transformers.
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Fourth quarter sales increased 16 per cent to $1.3 billion while net income climbed 24 percent to $133.7 million from $108.3 million a year earlier.

Full year net income climbed 45 per cent to $333 million, the biggest gain since at least 1999. Hasbro repurchased 20.8 million shares last year for $587 million. Sales in 2007 jumped 22 per cent to $3.84 billion.

International sales gained 29 per cent, outpacing the US. Customers bought more Littlest Pet Shop animals as well as Transformers, Spider-Man and other movie-related action figures in the quarter, which accounted for two-fifths of profit in 2007.

Overseas sales climbed to $489.2 million in the quarter, helped by the dollar's decline against international currencies. US revenues rose 7.6 percent to $766.8 million. A 15 per cent decline in income taxes from a year earlier also boosted profit.



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Hasbro Transformers

Hasbro's extensive range of Transformers toys will be boosted next month by the release of the second film. Prior to that, Hasbro is cranking up demand with a number of marketing initiatives including print, PR and TV among other things. ToyNews has more details...

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