Now children can add some horse power to their wheels with Handlebar Heroes - 'the new and exciting way' to personalise ride-ons.
They snap onto the handlebars of either a bike, or scooter, or similar to turn the wheels into a horse, unicorn or jouster.
They fit most bikes and scooters and anything with a T-bar handle.
Handlebar Heroes come flat packed to save shelf space and have an RRP of £9.99. The line will soon be on sale in John Lewis.
Mini handlebar heroes are also on show at www.handlebarheroes.co.uk.
Handlebar Heroes: 020 8752 0001
Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.