TP gets a refresh

TP Activity Toys overhauls its brand image in a bid to boost its profile.
Author:
Publish date:
Social count:
0
5_Pocoyo.jpg

As TP Activity Toys approaches its 50th Anniversary next year, it has designed a new logo to try and engage a new generation of buyers along with existing customers.

The firm said its new brand identity is also more closely aligned with the freedom to play message it targets parents with.

Chris Martyn Smith, MD, said: “Re-branding TP has enabled us not only to clearly communicate our core values, but to widen our appeal to consumers who hadn’t considered TP before. The new brand logo has been designed to reflect our modern, yet playful approach to children’s toys in a simple yet effective way.”

The firm is also running the Frame the Fresh Face of 2009 competition to find a child between 18 months and seven years-old to front its brochure, in anticipation of its anniversary. An overall winner will be chosen from eight regional winners. Parent can upload an image of their child playing outside here.

Related

5_stardoll.jpg

Toys get fashionable with Stardoll Media

Stardoll, the site for fashion conscious young women, recently hit a 200 million user milestone. We find out how it?s boosting toy brands with high-impact campaigns, while taking its IPs into the physical world.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.