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TP gets a refresh - ToyNews

TP gets a refresh

TP Activity Toys overhauls its brand image in a bid to boost its profile.
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As TP Activity Toys approaches its 50th Anniversary next year, it has designed a new logo to try and engage a new generation of buyers along with existing customers.

The firm said its new brand identity is also more closely aligned with the freedom to play message it targets parents with.

Chris Martyn Smith, MD, said: “Re-branding TP has enabled us not only to clearly communicate our core values, but to widen our appeal to consumers who hadn’t considered TP before. The new brand logo has been designed to reflect our modern, yet playful approach to children’s toys in a simple yet effective way.”

The firm is also running the Frame the Fresh Face of 2009 competition to find a child between 18 months and seven years-old to front its brochure, in anticipation of its anniversary. An overall winner will be chosen from eight regional winners. Parent can upload an image of their child playing outside here.

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