This year's ToyTesters.TV Awards is now open for entries.
New award categories for 2015 include Best Toy of the Year as voted by Girls, Best Toy Character, Best Toy of the Year as voted by Boys, Best Toy inspired by TV or Film and Best Toy Range inspired by TV or Film, all of which will be voted for by children.
There are two categories in the Top Toy of the Year slot, one for products retailing over £100 and one for products retailing under £100.
Also new for this year is Best TV advert where brands will be able to submit their content which will be promoted online and see children vote for their favourite toy advert in an online poll.
A host of exciting partnerships will be announced in the coming weeks.
Entries can now be submitted by going to the website, www.ToyTesters.tv/Awards.
“We’re enormously excited about our awards this year as we’ve added some massive accolades to the mix," said Gemma Gallagher, founder of ToyTesters.TV.
"We’ll be unveiling some fabulous partnerships in the coming weeks, which will not only give our awards huge exposure, but will solidify the ToyTesters.tv Awards as the biggest and best awards to enter where children vote.
"We’ve been pleased to see the industry adopting our methods and involving children in the decision making process, however, our awards are like no other. We thank everyone for their continued support and look forward to working with our toy industry colleagues this year."