ToyTesters.tv and FamilyGamerTV collaboration brings in 20,000 viewers each week

The YouTube content features 'genuine independent reactions from the target audience'.
Author:
Publish date:
Social count:
0

ToyTesters.tv and FamilyGamerTV have joined forces to bring YouTube viewers the latest news about toys and games prior to their release.

The show, hosted on both the ToyTesters.tv and FamilyGamerTV YouTube channels, is designed to generate excitement and drive awareness of new product prior to launch, by offering 'genuine independent reactions from the target audience'.

Each video features one product or a product range and results are tracked online, with content already generating 'tens of thousands of views'.

“We’re really pleased to be working with the hugely popular FamilyGamerTV YouTube channel on our exciting new show," said Gemma Gallagher, founder of ToyTesters.tv.

"Marketing products shouldn’t start when product is already on the shelves; waiting to promote toys until they are available to purchase is a massive wasted opportunity. Our aim is to become the home where consumers can discover all the latest news about toys.”

Andy Robertson, founder of FamilyGamerTV added: “It’s the perfect storm. A family audience, early access to toys and TV quality production and presenting. Working with ToyTesters.tv on the News show has broadened our coverage beyond toys to life, to toys in general.”

To get invoved, contact Gemma at ToyTesters.tv Gemma@ToyTesters.tv.

The content born from the collaboration can be seen below:

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.