Toys fight with electronics for children's Christmas wish-list

Toys are most popular with seven to eights, while older kids turn to electronic entertainment.
Publish date:

Specialist youth research agency Dubit asked kids what they want for Christmas.

Toys are still at the top of young children’s Christmas lists, but older children have turned their attention towards electronic entertainment.

Dubit's asked 250 children aged between seven and 12 which type of presents they would like to find under the tree this year. These presents were broken down into 17 categories with toys ranking alongside the likes of video games, books and DVDs.

To read Dubit's findings in full, simply click here.



Electronic toys

Despite being one of the smaller sectors, youth electronics bought in over £100 million in 2010. We found out about the latest products to hit the sector.

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.