Toys drive global licensing industry to £200bn annual revenue

The second largest category among the licensing stakes, toys has enjoyed revenue of £26.9bn this year. That’s a 13 per cent share of the categories making up the licensed sector.
Author:
Publish date:

The licensed toys market has been named among the top three categories to drive the global licensing industry to its 4.4 per cent growth this year.

The second largest category among the licensing stakes, toys has enjoyed revenue of £26.9bn this year. That’s a 13 per cent share of the categories making up the licensed sector.

The global licensing industry has seen its value increase 4.4 per cent on last year’s results, taking it to more than £200bn, according to the latest LIMA 2017 Annual Global Licensing Industry survey.

Clothing leads all product categories, accounting for £30.1bn in revenue, followed by toys at £26.9bn and fashion accessories at £22.7bn.

The same survey indicates however, that with the rise in online purchases, further pressure has been put on brick and mortar’s retail growth. Online sales now account for 21 per cent of all licensed retail sales worldwide, up from 18 per cent one year earlier.

In Western Europe, 19 per cent of licensed product sales came through online channels, while China had the highest online licensed product sales at 41 per cent.

On the other hand, in Japan and France, physical retail remains dominant, accounting for over 80 per cent of licensed goods sales in their markets respectively.

Related

5_mungo.jpg

How was 2012 for toy licensing?

While some areas continued to struggle this year, there are signs of improvement. Samantha Loveday asks some key licensing execs for their views on the year gone by, the challenges and what 2013 might hold.

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.