Toys Direct grabs Chuggington

Teesside-based online retailer signs distribution rights for the new wooden line of toys.
Publish date:
Social count:
1743_mypictr_300x300(2).jpg has reported that Toys Direct and Toys R Us are the only major suppliers of the Learning Curve line.

Owner of Toys Direct, Brian Parrish, commented: “The new Chuggington wood has been designed to fit all other railway brands therefore for all the millions of people with a Brio set or other make they will not have to buy a complete set to turn their existing wooden train set into a Chuggington set.

“The other allocated major distributor is Toys R Us so it is a great compliment to us.”



Ludorum's Chuggington consumer products programme

Since launching on BBC2 last September, Ludorum?s Chuggington property has already built up a healthy fan base. Now, with a consumer products programme ready to roll out in earnest, the company is aiming to grow its existing success even further. Samantha Loveday reports...

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.