Toys Direct grabs Chuggington - ToyNews

Toys Direct grabs Chuggington

Teesside-based online retailer signs distribution rights for the new wooden line of toys.
Author:
Publish date:
1743_mypictr_300x300(2).jpg

nebusiness.co.uk has reported that Toys Direct and Toys R Us are the only major suppliers of the Learning Curve line.

Owner of Toys Direct, Brian Parrish, commented: “The new Chuggington wood has been designed to fit all other railway brands therefore for all the millions of people with a Brio set or other make they will not have to buy a complete set to turn their existing wooden train set into a Chuggington set.

“The other allocated major distributor is Toys R Us so it is a great compliment to us.”

Related

65_mypictr_200x200(2).jpg

Ludorum's Chuggington consumer products programme

Since launching on BBC2 last September, Ludorum?s Chuggington property has already built up a healthy fan base. Now, with a consumer products programme ready to roll out in earnest, the company is aiming to grow its existing success even further. Samantha Loveday reports...

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.