ToyNews team to launch bike mag

Bicycle Business, BikeBiz.com and The BikeBizBible have been bought by Intent Media, which already publishes the market-leading ToyNews. 
Author:
Publish date:
Social count:
0
5_Pocoyo.jpg

A major relaunch is due in the New Year, with the monthly print trade title Bicycle Business gaining significant investment, increased circulation and a complete re-design.

It will also change its name to BikeBiz - consolidating the monthly magazine, website and directory under one popular brand – with extended coverage of the children’s bike market.

As well as ToyNews, Intent Media already publishes market leading trade titles such as MCV: The Market for Home Computing & Video Games, Mobile Entertainment, PC Retail and Develop.

Carlton Reid, previously publisher and owner of the BikeBiz portfolio, has also signed a two year deal to remain as editor of all Intent’s cycling interests.

”We believe that the cycling business perfectly suits our specialism and this move will be welcomed by all toy manufacturers, distributors and licensees working in the children’s end of the market,” said publisher Stuart Dinsey.

Intent Media intends to increase the BikeBiz circulation and pagination, including a wider international readership. Magazine size will shift to super-A4 and it will be published to a strict monthly schedule - the first new edition hitting stores and desks from the second week of February

A dummy of the new-look BikeBiz monthly will be circulated to advertisers in mid-January.

ToyNews readers who would like to be added to the BikeBiz circulation list or receive more information about the title should contact Stuart.Dinsey@intentmedia.co.uk

Related

5_Pocoyo.jpg

New home for ToyNews

Intent Media, publisher of the market-leading ToyNews, has moved to new offices ahead of further expansion of its online services, print portfolio and targeted industry events.

5_Pocoyo.jpg

ToyNews pushes onward

NEW FIGURES for ToyNews have again proven the magazine's commitment to high circulation, whilst revealing an ever-rising level of requested readership.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.