ToyNews pushes onward

NEW FIGURES for ToyNews have again proven the magazine's commitment to high circulation, whilst revealing an ever-rising level of requested readership.
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by Ronnie Dungan

NEW FIGURES for ToyNews have again proven the magazine's commitment to high circulation, whilst revealing an ever-rising level of requested readership.

For the 12 months from July 1st 2004 to June 30th 2005, ToyNews had an average net circulation of 6,389 per issue.

Data approved by the Audit Bureau of Circulations (ABC) also reveals that every single copy of ToyNews goes to a named reader and that there is a zero duplication rate. Requested in writing or paid-for circulation has risen to a record high of 42 per cent.

"Thanks to the toy trade's belief in us, we are in a leadership position," commented Stuart Dinsey, boss of ToyNews publisher Intent Media.

"We have raised the bar for trade titles in the sector and that is good for the industry. We are an essential read, delivering quality information for our wide range of readers and unbeatable value for our advertisers."

New initiatives from ToyNews will emerge through the year.

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