ToyNews drives ahead

Latest circulation figures have rammed home the current dominance of ToyNews.
Publish date:
Social count:

In terms of ABC-audited print and Google-measured web traffic, ToyNews has a clear lead.

For the 12 months to June 30th, the Audit Bureau of Circulations (ABC) has confirmed that total net average circulation for ToyNews print edition was 6,068.
This figure is 39.4 per cent higher than its nearest rival.

ToyNews also has a requested or paid-for circulation that is 40.6 per cent higher than any other title.

“Considering that our rival has such a low circulation, it is even more impressive that our requested level is so much higher than theirs,” said ToyNews publisher Stuart Dinsey. “This demonstrates how hard we work to ensure that ToyNews is a magazine worth receiving.”

ToyNews also has many feature benefits, such as an exclusive relationship with NPD for industry data, TV spend data from Thomson Intermedia and sister service The ToyNews Daily, which delivers at least five stories to over 7,000 trade recipients every day.

ToyNews also recently launched a new website, with a wide variety of essential content. September figures via metrics partner Google Analytics will be announced shortly.

“We’d like to thank everyone in the toy business for helping us take this leadership position. It is by talking to the market that we have developed our print, online and email solutions. We respond to market needs,” added Dinsey.

“This is a fantastic, dynamic market to be in. We will stay focused on a cross-media approach, delivering essential business information for everyone with a professional interest in toys. We now have a UK and international solution. These are exciting times.”



ToyNews pushes onward

NEW FIGURES for ToyNews have again proven the magazine's commitment to high circulation, whilst revealing an ever-rising level of requested readership.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.