TOYMASTER 2012: Show guide

Find out what over 70 suppliers will have on offer at The Majestic...
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To view our Toymaster 2012 show guide in our digital edition, sponsored by Jumbo's iPieces, click here.

To keep up all of our online coverage from the show, visit our dedicated Toymaster 2012 category.

MATTEL 01628 500000

It’s going to be a packed stand from Mattel. To start, Barbie has a raft of new feature dolls and accessories including the Barbie Photo Fashion Doll and Barbie Ultimate Closet.

Monster High launches its first DVD, along with new products including the Monster High Create A Monster Design Lab, plus there’s introductions from Disney/Pixar’s Brave, as well as Polly Pocket and Fijit Friends.

Hot Wheels will be showcasing the core product line including Team Hot Wheels basic car five-packs and the Team Hot Wheels Double Dare Snare.

Matchbox unveils a new collectable statement, Big Boots, and there’s news from Mattel Games, too.

Fisher-Price will be showing the new Dance & Play Puppy from Laugh & Learn, as well as a new Disney infant line and introductions from Imaginext and Little People.

Fisher-Price Friends has big news across key existing licences, as well as new property Jake and the Neverland Pirates.

HASBRO 020 8569 1234

The Toymaster show is the biggest and therefore most important show of the year for Hasbro. The firm has supported the show for many years and makes every effort to try and take as much of Toy Fair and ‘new news’ to the event as possible.

Orders taken at the show are significant for both members and now non-members too, while the show gives the Orders Direct @ Hasbro team important face-to-face time with its customers.

All the key Hasbro brands will be on display this year including Transformers, My Little Pony, Monopoly, Playskool and Nerf – but the firm says it will also have a surprise or two in store. For the first time in 2012 Hasbro will have a brand publishing and licensing area, which will highlight the licensees’ (some of which will be exhibiting at the Toymaster show) products that are available to sit on shelf next to the toy and game range.

TOMY 020 8722 7300

New additions to Play to Learn, include Clip Clop Knight and Clip Clop Princess. Summer/Autumn lines include the Load n Go Racing Car and Activity Auto. 

Tomy’s key 2012 line, Raa Raa the Noisy Lion, includes interactive play-sets and vehicles, plush, feature plush, bath toys and figures. 

The Chuggington Wooden Range of collectable vehicles and play-sets will be on show. Tomy is kick-starting the collection with 16 chunky, colourful collectable character engines and the Beginner’s Set. Hero items include the Double Decker Roundhouse and the Over & Under Start Set.

Britains will be showcasing the new 1:32 scale models. The highly detailed Kane 16 Tonne Silage and Grain Trailers each feature tipping function, opening rear door and rear wheel steering. Britains Farm Toys collection also includes the Massey Ferguson 6480 and the new John Deere 7280R tractor. 

The Heritage and Collectibles arm of the Britains range, meanwhile, is headed up by the new 4WD John Deere 9460R Tractor, while the refreshed Land Rover Series 1 model features fabric style removable roof.

Finally, the Britains Big Farm pre-school range sees the introduction of two new sets and trailers with an equestrian theme.

SPIN MASTER 01628 535000

Redakai brings characters to life with Blast3D technology while stackable game play shows the impact of each move as it happens. 

Tech Deck has introduced sticky trick tape to make it easier to learn new stunts. 

This year Spin Master ventures into games with distribution rights to Hedbanz; the game of ‘Who am I?’ is available from August.

Also new for autumn is Dr Dreadful. Each lab allows kids to create edible concoctions then savour every squiggly slurp. Elsewhere there will be new disc firing Baku Blasters, transforming Battle Suits and the spinning, firing Dragonoid Destroyer added to the Bakugan range.

Meanwhile, Air Hogs has new innovations including the Hover Assault; a combination of flight and ground remote control. The Zoobles family is set to expand in autumn, with a new world based on the princess theme. The new range of fashion doll and role-play items from Nickelodeon’s show Victorious will also be available.
Toymaster members are encouraged to visit the Spin Master team to find out what support they can offer, marketing campaigns planned and for show deals.

BANDAI 08456 028782

The highlight of Bandai’s stand will be the Ben 10 Omniverse product. The product line-up includes new 10cm figures, 15cm sound figures, Rook’s Truck, Mini Play-sets and the Plumber Base Play-set. 

It will be the first time customers will see the new Omniverse FSDU display, which is included in a show deal. Also as a Toymaster Show exclusive, if members order the Omniverse deal during the show, they will be entered in a prize draw to win a Ben 10 Omniverse character visit. 

New Power Rangers Super Samurai toys are introduced to coincide with the new TV series on Nickelodeon.

Completing the boys’ offering will be ThunderCats and refreshed figure collections for Pokémon Black & White.
New Harumika lines include the Pop Diva set, as well as the refreshed Style Studio storage case, now available in pink. Both items are included on the new Harumika FSDU and form part of a show offer including free accessory sets. For those looking for craft ideas, Badge It! remains popular and is featured in the Toymaster catalogue.

FLAIR 020 8643 0320

Celebrating its 25th Anniversary in 2012, Sylvanian Families has new additions. Autumn will see the launch of the Sylvanian Families Log Cabin. This theme is complemented with the Campervan and the Ice-Cream.

Boys collectable, Monsuno, is a complete entertainment franchise with an animated series. Developed by Jakks Pacific, Monsuno features collectable, battling Cores with a gameplay that is fully integrated with the Trading Cards. There is also a full range of role-play, play-sets and battle arenas available from launch.

Launching in August is Micro Chargers, the boy’s vehicle brand that races at lightening speed, at the most micro scale. Bringing micro technology to the vehicle category, the new brand can race at scales speeds of over 600mph. Charge them up in seconds, hit the tracks and get racing. There are a variety of different track sets. 

Meanwhile, the Trash Pack, or Trashies, are squidgy collectable characters from the bottom of bins, and are available in many shapes, colours and styles.

Trashies are proving a massive hit with UK retailers. Series two will launch this autumn with the new rare Mouldy Trash and ultra rare Astro Space Trashies.

VIVID 01483 449944

The Hobbit toy and games line will launch in Europe in Q4 - action figures, mini collectables, play-sets, vehicles, role-play sets and games will be available in October.
Vivid’s GyroBots range will be further supported by a TV advertised Deluxe Battle Arena in August. Crayola will have ten TV advertised lines in autumn, of which five will be new.

Vivid’s Lumi brand of light-up jewellery will extend into autumn with two new TV advertised introductions – Glo-Earphones and Lumi Status Band. Animagic has four TV advertised items in autumn with three new additions – Tessie Goes Trotting, Glamour Pets and Huggables.

Flufflings return after a sell-out intro year across Europe. Jiggle and Dance Flufflings will be TV advertised from August alongside the classic line. New for boys will be electronic monster plush Smash-Ballz.

Vivid’s Moshi Monsters line plans to double in size in 2012 to £60million UK/Ireland retail sales and will introduce over 30 new products, of which four will be TV advertised in autumn. Super Moshi HQ, Moshi House Play-set and Moshi App Monsters will be key TV drivers.

RAVENSBURGER 01869 363800

Ravenburger’s licensed portfolio already includes a raft of key lines and will be boosted this autumn/winter with Mike the Knight, The Amazing Spider-Man, The Hobbit, Victorious, Disney’s Brave, Cinderella, 101 Dalmatians, Jake and the Never Land Pirates and Club Penguin.
The range covers piece counts from 170 – 32,000 pieces.
Moshi Monsters will join the stable of puzzleball designs and Ravensburger is also launching its 3D puzzle buildings – Big Ben, Eiffel Tower, Lighthouse and the Empire State Building. Each building uses the latest 3D puzzle technology, with hinged plastic pieces and no glue required. The firm’s new character-based games have simple-to-play concepts and retail at less than £10.
Also launching is the new watercolour painting product – Aquarelle. The system combines creativity with ease of use and proves anyone can paint. There are also new Mandala-Designer ranges, including Minnie Mouse and Me to You for autumn/winter.

INTERPLAY 01628 488944

Interplay is offering exclusive deals to members across its lines.

Girls’ craft range myStyle has doubled in size since launch in 2011 and now offers a variety of price points. The new Designer Jewellery Kit features brightly coloured polymer clay that can be moulded into the latest styles.

The myStyle Deluxe Charm Bracelets and Shrink Craft Jewellery Kits will be high on Interplay’s Toymaster agenda, together with creative projects such as the myStyle Japanese friendship Dolls.

A further new collection for 2012 is Rivetz. The first kits include a dragon, giant hornet and a racing car. Rivetz and myStyle will sit alongside the Wild Science brand, while My Living World and Craft Party complete the portfolio.


To reward members for their support in 2011, the firm will be offering a five per cent discount on every order placed at the show (delivery must be before the end of June).

Among the ranges of card games, board games, puzzles and jigsaws are existing lines such as Rory’s Story Cubes, including the new addition, Rory’s Story Cube Voyages.

Gamewright and Gigamic both have new additions, too. Schmidt jigsaws made a welcome return to the UK last year. The John Deere range has been expanded and there are new jigsaws for children and adults.

Coiledspring is also proud to bring some new products. The SET card games are back in the UK with Set, Five Crowns & Quiddler Thinkfun Games are now exclusively available through Coiledspring, including the Zingo range, Maths Dice and Smart Mouth. In addition to all this, there is a promise of some news with regard to Wrebbit3D Puzzles.

GB EYE 0114 2767454

With a variety of formats including posters, prints, 3D posters, badges, temporary tattoos, stickers and framed photographic images, licensing is at the core of GB’s success. The firm works with leading brands including Manchester United, Barcelona, One Direction, The Simpsons, Thomas & Friends, Peppa Pig, Disney, Everything’s Rosie, Rastamouse, Hello Kitty, Moshi Monsters, Angry Birds, Nintendo, Sonic, Doctor Who and Star Wars.

As a Toymaster supplier GB Eye is committed to offering the very best customer experience and value for money. There is a wide variety of display equipment from permanent racking to counter top displays and FSDUs all available free on loan.

VTECH 01235 555545

VTech will be showcasing the new Dash & Discover Dinos. The full 2012 range consists of seven vehicles which change into dinosaurs.

Visitors will also be introduced to the InnoTab 2, with a 1.3 mega pixel camera with rotating self-portrait lens.

The InnoTab 2 will also boast a built-in microphone and video recording for enhanced gameplay. The MobiGo Touch Learning System has also been improved and VTech will be introducing the MobiGo 2.

There are also additions to the Toot-Toot Drivers range including a cement mixer, tractor and helicopter and three new play-sets. 

VTech will also be showcasing its pink range of electronic toys including the new VTech Secret Safe Diary, which includes a QWERTY keyboard, virtual pet, voice activated locking system, games, music activities and a secret drawer with a memo pad.

GOLDEN BEAR 01952 608308

Golden Bear will have more show offers than ever. A key launch is Go Mini – 17 unique vehicles, each with its own design and characteristics. Launching in July with TV advertising and a marketing campaign, interactive activities will also engage the core market and offer additional support.

For girls, Shoulder Buddies is a collectable range that kids can wear on their shoulders or affix to a shirt or backpack with the help of a magic coin. Each one comes with a Smarts life lesson to get children talking about issues such as fire safety, saving money and teamwork. Golden Bear also has new licensed pre-school ranges, with show offers available. 

Finally, the firm will also present its London 2012 line.

MECCANO 01869 324956

Meccano’s Multi Models range stars on the company’s stand, alongside the Construction Advanced Toolbox. Multi Models 10 and 15 Model Sets feature metal components and enables kids to create at least ten or 15 models. 

The new licensed collection includes Sonic, Rabbids and Gears of War. Gears of War features models of the C.O.G Armadillo APC, C.O.G Centaur Tank and C.O.G King Raven, plus a diarama of Locust vs Delta Squad Battleset.

The Sonic the Hedgehog line includes Sonic & Speedstar and Knuckles & Landbreaker, plus Sonic & Green Hill Ramp Play-set and Sonic & Casino Street Play-set.
The Rabbids collection includes the Rabbids’ Racing Trolley, Crazy Toilet, Infernal Catapult and Time Washing Machine. New to Meccano’s Turbo range is a collection of racing vehicles.

DRUMOND PARK 01473 322000

In June, Drumond Park is bringing out FOOOZ, a football action game. Kids control the collectable players by gripping one arm and twisting the other, to manoeuvre and flick the figure.

The firm is also building up Logo with two further additions – Logo: Best of TV and Movies, and for children Logo: What am I? Also due in August is a pass-the-parcel style action game named Pumpazing, where players compete to shoot Zinger heads from the toothsome Zingy unit. There’s also a numbers and colours dice and card game, Fibber, and a time trial challenge called SpinMania.


The British-based gift and gadget developer has grown substantially over the past year, refreshing the brand and creating new categories full of pioneering playthings for younger customers. 

With everything from Dancing Cat speakers to R/C helicopters in categories like Fun Stuff and Boys Toys, the revamped range of products offers something for kids of all ages. 

The Music and Drum Playmats are tipped to be bestsellers in 2012 – aspiring musicians can make their own medleys from scratch or sing along to their favourite hits. 

Other hot toys include Gift of the Year runner up the Roller Wheel – designed with roly poly play in mind and the collection of wind-up planes: from a historic model with automatic wind up gun, to a fighter jet glider, the planes are sure to offer hours of outdoor play.

PAUL LAMOND 0207 2540100

The new-look Subbuteo brand features a higher quality pitch, new flexible players and licensed Premier League teams. 

Other highlights include a new children’s drawing game called It’s A Chicken, a new range of Loony Tunes puzzles and a line of Dr Seuss games and puzzles. New games include Oliver Twist & Shout - mixed up charades; Analyze Me and a fresh addition to the Chimp and Zee range with the Fish And Chicks game. Paul Lamond will also be showcasing its range of top sellers including Q.I Board Game, Gruffalo and Gruffalo’s Child among others.

It is also refreshing its adult and kids’ Where’s Wally? puzzle lines, as well as launching a new card game and the Wally Wand. Finally, the puzzle line sees the addition of a new Beatles design and Simpson’s puzzles. 

In addition to the usual extended credit deal, Paul Lamond will also be offering a free pack of Yes/No Game for all orders written over £1,000 in value, plus a 15 per cent discount on all orders for the entire Chimp and Zee range.


Expanding its Lalaloopsy range, MGA will unveil new characters like Mango Tiki Wiki and Charlotte Charades. Silly Hair Lalaloopsy will also see new characters added.

Bratz will have several new themes, while Moxie Girlz ranges will also be shown. MGA will also be unveiling a brand new doll range. Zapf Creation will showcase its Baby born range in the form of Baby born Interactive, which has ten accessories and eight life-like functions, the only doll in the UK with that many functions.

Other products to be unveiled at the show include a refreshed Baby Annabell and Chou Chou Baby Monitor.
Both MGA and Zapf will be offering some early buy deals at the show, including order before May 31st for August delivery and payment in December. There will also be special offers such as 50 per cent off certain products within the Little Tikes, MGA and Zapf ranges for immediate shipment.

JAKKS PACIFIC 01344 638900

Jakks is looking forward to its first Toymaster show and has high hopes for a successful event. It has a range of proven winning items and new brands to offer. There will be exclusive special deals available for members and the firm is eager to present them. 

Highlights will include the huge launch of Winx Club and Cabbage Patch Dolls – two major launches in terms of TV and PR. Jakks will also be pushing Power Trains, Scatterbrainz and solid evergreens like Spy Net and Disney Princess.

ALYSS TOYS 01285 762039

Robin Bennett and Liz Nield recently formed new toy distribution company, Alyss Toys. It officially opened for business on April 10th.

An addition to Sticky Mosaics from Orb Factory is Plush Craft.

Children can match fabric colours to numbers and decorate pillows, room decor, stationery notebooks and other soft and colourful items.

AlyssToys is due to announce the launch of several new ranges. The first one is MiniSteck – the original and creative German classic launched almost 50 years ago, using millions of small, colourful mosaic pegs.

ESDEVIUM 01420 593500

Top of the bill for Esdevium is kids’ action game, Fly Trap. The game of fly-flicking will be featured in the AW12 Toymaster Catalogue.

Esdevium will bring a selection of its collectable might to Harrogate – favourites such as Pokémon, Yu-Gi-Oh, Gogo’s Crazy Bones and Match Attax will be joined by new additions Bungees, Tomy Gacha, Redakai and Cardfight Vanguard. On top of this, Esdevium will once again supply Match Attax England products.

The firm also supplies games from a huge number of manufacturers. Esdevium’s flexibility means games can be purchased in single units rather than case quantities with a minimum order of only £150 trade. Next day delivery is provided as standard.


Character Building Sports Stars is a construction range of football micro-figures from the Premier League, mixed with functional football play-sets.

The collection for CBBC show Deadly 60 leads with 15 micro figures in foil bags, as well as a number of construction play-sets. 

Meanwhile, AppGear combines toys, mobile app technology and augmented reality. The range will see seven titles launch this year, the first two, Foam Fighters and Zombie Burbs, are out now.

Pre-Schoolers are catered for with the Mike the Knight toy range.

DKL 01604 678780

DKL will have deals on the Hama catalogue lines, such as the Little Princess and Night Life. The Robots Kit is a new addition to the Mobile collection, while Bracelets is a jewellery making craft set. The latest standard box sets will also be on display, including Wild Animals and Let’s Dance.

Wonderworld Mini Vehicles will have new products such as the Mini Recycling Truck & Mini Tow Truck. Wonder Glow Blocks, featuring glow in the dark patterns, and the Wonder Tricycle will also be on show. 

Miniland Educational is a line of plastic toys, vehicles, dolls and educational products. Highlights include science kits in tins and the Aptitude Games. Key to Mic.o.Mic is the Jet Plane A380 & Tractor. 

Velcro Kids is a new brand of craft toys. The range includes Create Your Own Pirate & Princess Mask Packs and a play house made of cardboard.

New for Corolle this year is the soft Babipouce Blackcurrant and the Vanilla Dolls. Extra discount deals exclusive to the Toymaster Show are also available across all ranges.

ORCHARD TOYS 01953 859525

Orchard Toys’ stand at Toymaster is small compared its one at the Toy Fair, but, the firm still manages to represent its range. 

Each year the company aims to launch a new product to Toymaster members at the show, and 2012 is no exception. This year Orchard Toys will be promoting its new and topical, Where’s my Cupcake? game with a buy six for £15.00 offer. All members will also be able to benefit from a choice of other offers, including free stock packs and special discounts, depending on the size of the orders placed.

Director, Simon Prest, commented: “The Toymaster show is always one of our favourites – the order take is high and the atmosphere is very relaxed when doing business. Perhaps this is because of the great evening entertainment laid on by Toymaster for members and suppliers.”

BLADEZ TOYZ 02392 658255

First to be released in the Star Wars Pump and Play inflatable range is R2-D2. Further characters will follow, including Darth Vader, Stormtrooper and Yoda. The Star Wars Pump and Play range features an inflatable, durable body shell standing over 65cm in height. A child-friendly handset controls R2-D2, allowing the droid to move forward, back, left and right and perform stunts.

The package comes with pump, handset, R/C drive unit and inflatable shell, which is interchangeable with the whole range.

Bladez has developed a new rotor structure set, which allows the G-Bladez Gyro helicopters to fly upside-down and with a flick of a switch, reverse the rotors and fly the right way up.

The G-Bladez Gyro helicopter range also includes helicopters with video camera equipment.

The G-Bladez Winch helicopter can be flown in all directions powered by the gyro, however attached to the bottom of the helicopter is an R/C electric winch, which can carry up to 10g.

Bladez will be offering discounts and high margins for orders placed at the show, as well as free stock and range discounts.

RE:CREATION 0118 973 6222

Razor is launching The Pro XX stunt scooter. The Pro XX consists of a tough, lightweight construction of aircraft-grade aluminium. Team Razor-approved components include lightweight, smooth rolling 14 spoke wheels and a rigid down-tube and bar setup. 

The Moshi Monsters line features three pocket money items which are all wearable accessories: Zippsters, which attach to any zip; Charmling Bands, collect all 12 charms to complete the band; and key chains. 

Finger Whips are flexible mini scooters that allow you to perform finger tricks. Series one will hit shelves this autumn. The Lego LED Lights collection has achieved sales of 2,000,000 units into retail since launch. The range adds Lego Star Wars and Ninjago character themes. The intergalactic theme grows further with the introduction of Stormtrooper, Yoda and other key characters. 

The Halo range of die-cast collectables includes true and detailed scale versions of the vehicles and characters from the video game. The set will feature a number of ground and flying vehicles including the Warthog.


Click Distribution UK is showcasing some of its key products for 2012 at Toymaster. 

These include Angry Birds Hangers, Sticker Collection and Trading Card Game, Euro 2012 Trading Card Game and Sticker Collection, Build-a-Bear Fun Packs & Tins, Bumpeez, Bandy Watches, Moshi Monsters Clay Buddies, BinWeevils TCG, as well as London 2012 TCG and Sticker Collection, all of which are exclusive to Click. The company also has offers, which will be available for the duration of the show. These include: order Euro 2012 Stickers at the show and get a further five per cent discount off the trade price; and get free Euro 2012 sticker albums when you order Euro 2012 stickers at the show (max 50 albums per store).

Also, order Angry Birds Hangers & Erasers, Build-a-Bear Fun Packs, Build-a-Bear Tins or Bandy Watches Series 2 at the show and receive an additional five per cent discount.

BIGJIGS 01303 250400

Bigjigs will be showcasing new Bigjigs Rail and Bigjigs Road lines, as well as offering some exclusive deals. 

Included in the line-up is the Railway Station Carry Set and the Fairy Figure of Eight and Fairy Town Train Sets.
Fairview Manor, an addition to the Heritage Play-set range will also be on display, plus the eco product range from Green Toys.

WOW TOYS 020 7471 0980

Wow Toys will be showcasing five new autumn/winter lines. These include toys from the Fantasy and Emergency ranges amongst others.

All new toys can be forward ordered at the event and Wow is happy to announce deals and promotional offers including the latest gift with purchase Handy Heroes promotion, designed to support independent retailers.

The Wow range has expanded to 55+ toys, which all fit within five price points and ten categories. Its girls’ range alone has increased from four to nine toys in one year. 

POS material and shop fit opportunities will also be available.

GREAT GIZMOS 01293 543 221

The 4M science collection is continuing to go green with environmentally-friendly kits and projects. The new Green Science Solar Mechanics kit teaches kids to build machines powered by the sun’s energy. Also powered by the sun is the Green Science Solar Robot kit, which enables kids to build a dinosaur or monster-themed robot using solar panels, a motor and a bit of character. 

Great Gizmos has new projects and concepts that will explore all aspects of creativity.

Build a personalised snow globe with photos inside with the unique Snow Dome Photo Frames kit. Or transform ordinary gloves into dolls with the Green Creativity Glove Dolls Making Kit. Great Gizmos’ Pink Poppy collection of hair accessories and bedroom décor with many new additions also on display.

JUMBO 01707 289289

Jumbo Games will be showcasing the new 15th Anniversary Wasgij. The puzzle is centred on the street parties that will be taking place to mark the Diamond Jubilee. Jumbo is also giving fans the chance to win £45,000 worth of diamonds. 

Jumbo will also be exhibiting its new Portapuzzle Pro which enables puzzling on a flat surface or at an angle. New to the licensed pre-school range will be 3D Peppa Pig Fairground Game; Everything’s Rosie Raggles Reporter Game and Ben & Holly’s Little Kingdom electronic Royal Picnic Game. New for Peppa Pig and Fireman Sam is the 3D Puzzle-a-Round, released in June.

The iPieces range of playing pieces, designed especially for the iPad, will be added to with Peppa Pig and Fireman Sam as well as Stratego, Pool and Ludo games. iPieces interact with Jumbo’s new app games. For boys, there is a new Stratego Sci-Fi board game.


IFI is introducing the newest members of the Hexbug family, as well as its Bobble Bots Moshi Monsters line.
These are mini robotic pets that bring the virtual world of Moshi Monsters to life. Children are able to adopt and collect 24 Moshlings as well as a variety of dollhouse replicas of the streets, yards, buildings and houses found in Monstro City. 

The Hexbug Larva is a micro robotic creature that slithers forward using a flexing motion, changing direction upon sensing an object. The Hexbug Scarab is a mechanical, beetle-like bug that skitters around on six angled legs. The creature can pop from its back to its feet if placed upside down. Finally, the Hexbug Nano Hive Habitat Set can be connected to any habitat or used alone.

RAINBOW DESIGNS 01329 227300

The new toy collection for Abney & Teal features toys, games and puzzles including Bean Toys, Rag Dolls, Giant double-sided Floor Puzzle and the Mix and Match Card Game. 

The new Charlie and Lola Lola Loves... collection features dolls, soft toys, activity and craft toys. Also on show is the Lola Loves My Especially Special Wooden Doll Set, the Lola Loves Playing Games Wooden Dominoes Set and the My Really Giant 24-piece Floor Puzzle.

This year marks the 110th anniversary of the publication of Beatrix Potter’s The Tale of Peter Rabbit and the firm has new arrivals in the Potter Once Upon a Time nursery collection.

Visitors can also see a vast array of product from other key licences on the firm’s booth.

THE IN THING 0845 365 3030

The main feature at the show will be three autumn/winter catalogue lines: Moshi Monster Slap Watches; Moshi Monster Go; and Magic Choc.

The show deal will give retailers the opportunity to increase their margin to 45 per cent if purchasing two displays of each catalogue line.
Also at the show, The In Thing will be giving buyers the chance to come, taste and play with the non-melting, mouldable Magic Choc.
 The In Thing will have numerous other show deals that also offer a 45 per cent margin, plus a huge range of Moshi Monsters lines.

CHEATWELL GAMES 02392 524098

Cheatwell Games will be showing Animate It. Developed in association with Aardman Animations, the game is a DIY stop animation game.

App-Player marries the traditional board game to the smart phone market and apps. The App-Player Board Game comes bundled with four titles from Cheatwell’s portfolio. Customers who purchase the game then visit the iTunes Store and download the four apps free of charge.

The Build It 3D Puzzles line has new styles for 2012, while the Titanic features in the Sight & Sound Jigsaw series. Cheatwell will also launch a new range featuring a key licence.

HTI 01253 778888

The firm’s biggest news is the growth of the Hello Kitty range of figures and play-sets, with the launch of Kitty Vellutata. Hello Kitty role-play is also key, with the main focus on TV advertised Kitty Magic Oven. The Silver Cross and Mamas & Papas pram line will be featured including the TV advertised Urbo. Big news for JCB sees the Multi Construct range.

New introductions are also available from Tatty Teddy, Teamsters, Mickey and Minnie and Peppa Pig. Fashion Angels has Monster High and Barbie fashion and design ranges, and for 2012 these are complemented by a line of craft and design across Fashion Angels’ own brand.
HTI will also be showing an extensive selection of Mega Brand’s construction ranges. Mega Blocks pre-school will be featured with big margin deals and catalogue support, to benefit from Mega’s autumn TV campaign. 

HTI will also have a raft of special show deals and offers.

REVELL 01442 890285

Key products on display include the 1:700 scale R.M.S. Titanic.

Revell’s F1 model kits include the McLaren MP4-25 cars driven by Lewis Hamilton and Jenson Button. Other F1 kits include Michael Schumacher’s Mercedes F1 and Fernando Alonso’s Ferrari.

Revell’s all-in-one solution, with model kit, paints, brush and glue, are an introduction to model building. There are over 80 model sets including aircraft, helicopters, ships, military vehicles, cars and F1. New additions include the De Havilland Vampire, Boeing 747-200 and Mini Cooper.
Land, sea and air make up Revell’s model kit gift sets. Brands include the 100th Anniversary Edition R.M.S. Titanic, Cunard Line, Mercedes, Ferrari, F1 and Battle of Britain.

The Revell Control R/C line will also be displayed.

JOHN ADAMS 01480 414361

The Girls World Styling Head will be joined by the new Gabriella Styling Doll. Featuring long hair and accessories, the set includes comb, braids, colour extensions, clips and slides.

The Tiny Tears brand will also be showcased. The original crying, feeding, wetting doll comes with a new look and clothes and accessories.

The Rubik’s Cube 3x3 will once again be showcased and new for this year is The Chase. The game challenges players to use their general knowledge to beat each other, and beat The Chaser.

Heading up the Action Science range is Booms Bangs Fizzes festuring 12 experiments. The craft range sees new additions. Waggle Tagz enables girls to decorate and personalise printed images before laminating them to transform them into 3D motion and morphing cards and tags.

Pro Deck Workshop is a 5-in-1 workstation allowing kids to create and customise mini deck skateboards.

CASDON 01253 608428

Casdon will be showing its evergreen role-play toys, such as Dyson replica vacuums and Talking Self Service Checkout. The firm will also be expanding on sub-brands, Little Helper, Little Shopper and Little Cook with new lines, including replicas of Morphy Richards kettle, toaster and coffee machine. These will be supplied separately or in an all in one Kitchen Set. Another new line is the Tool Box Work Bench, a box of tools that's also a workbench. It includes 60 pieces in total.

Casdon enters the world of plush with the Henry & Hetty licence. It has introduced Huggable plush versions for kids from 12 months.

The show offer will be a five per cent discount for any orders given at the show and delivered before end of July.

MV SPORTS 0121 748 8000

MV will be showcasing several new ranges. Its pre-school wheeled offering includes Thomas & Friends, Fireman Sam, Mike the Knight, Peppa Pig, Ben & Holly, Octonauts, Rastamouse and Raa Raa the Noisy Lion.

MV’s Team G.B range of wheeled products capitalises on the nation’s medal prospects in cycling.

The older boys’ offering has been strengthened with a selection of licences, led by Ben 10 and Star Wars, and supplemented with ThunderCats. The success of the new Power Rangers Samurai series is resulting in products such as the Samurizer Scooter. Transformers Prime is set to follow the success of the movie trilogy. 

MV’s own branded wheeled range ‘Grow & Go’ is focused on a parent friendly combination of convertibility and re-configuration which allows each product to adapt to the child’s needs. Ready Steady Ride is MV’s new range of wheeled toys at a value for money price, while Stunted is the Street Sports range for style conscious older boys. Finally, the firm will also show its Hedstrom and Kickmaster lines.

WORLDS APART 0800 389 8591

The company will be showcasing a host of innovative new products, including its new range of Me to You Tatty Teddy and My Blue Nose Friends girls’ collectables and TECH4Kids products (for which Worlds Apart is the UK distributor).

To promote its new collections, Worlds Apart will be offering buyers a selection of deals.

These will include a ‘buy one get one free’ promotion on the My Blue Nose Friends single figurines, an early trade launch to independents on the My Blue Nose Friends range from June 25th, plus store launch packs which will include giveaways, staff badges, window posters and balloons.

In addition, the company will also be offering various FOC stock deals across its ranges, including its Nerf and generic Pop Ups.

There will also be a 15 per cent off trading price discount to Toymaster members. 


Smart Ass remains a top performer, and 5 Second Rule was such a success that it received TV support over Easter this year too.

For the autumn/winter campaign, they will be joined by Sort It Out and Poppin’ Hoppies.

To further support members, and the TV campaigns, 5 Second Rule and Poppin’ Hoppies have been selected for the Christmas Catalogue, providing the opportunity to maximise sales on these lead lines.

The BBC 1 daily quiz show, Pointless, continues to build its fan base. A travel version is due for launch soon.

University Games also provides lower prices points with its Travel Tins, extensions of its most popular board game titles and other titles ABC Game and Kids on Stage.
There is also the Great Explorations Glow range.

GIBSONS GAMES 020 8661 8866

Gibsons will be launching six new puzzles including images from artists Terry Harrison, John Francis and Barry Freeman. The firm will also be offering its best ever deal to customers who place orders at the show. 

To mark the Diamond Jubilee, Gibsons has launched a number of collectable puzzles and playing cards. Whether your customers are traditionalists or like something a little quirkier, there is a souvenir to suit every taste.

Gibsons says its Downton Abbey jigsaw puzzles will have sold out in the next few weeks, so get stocks while they last. The next in the series of Downton Abbey puzzles will be available in the summer to coincide with the launch of the third series, and will have a romantic twist.

GREEN BOARD GAMES 01494 538999

Blood and Guts, the latest collaboration between Horrible Science and Green Board Games, will be unveiled. 

In addition to new BrainBoxes, the robotic dinosaurs will be on display. With sound-activated movement, the models have seen strong sales since appearing on CBBC’s Friday Download. 

Green Board Games has expanded its book and puzzle offering. Extreme Dot to Dots with 1,400 dots retails at £4. Dr. Maths has also worked with the firm on its Logical Learning range of books covering code breaking, magic numbers and times tables. 

Square Up, the fast pattern puzzle game, will be on the front of the stand. If you can beat either Gary, Sarah or Natasha, the firm will add a Square Up to your order.
Finally, the solar powered airplanes work in a sunny position in a window or under an angle lamp and the propellers spin all day.

Green Board Games’ show offer includes free stock of BrainBoxes, worth £60 at retail.


Wigglers is a collection of bright and colourful finger puppets. Dragons feature sparkling scales, with strong attention to detail. Dinosaurs are finger puppets which are free standing and larger than the normal finger puppets. 

Traditional Story: Finger Puppet and Book Sets are a new and improved range of the Traditional Story Sets. Each comes in a decorative box and contains finger puppets and an illustrated hardback story book. Puppies and Kittens is a new collection of glove puppets, while Marionettes are string puppets based on the Time For Story puppets. 

As a special show offer for members, the firm is including a free table theatre worth £29.99 with every order placed over £250.

MARBEL 01208 873123

Following continued success within the Toymaster family, Marbel is once again looking forward to developing and creating new relationships with members. 

Marbel introduced over 100 new products in January, including new products from Nanoblocks, Ein-O Science, Phlat Ball, Brio, Hape WWF Games, Makedo, Plan Toys and more. 

Marbel is also working to implement a range of POS and merchandising material. The firm now offers shelving units, header boards, shelf strips and video, among others.

Marbel believes its toys are visually stimulating and tactile, fun and of excellent quality. Above all, the company ensures the products are able to spark children’s imagination and provide playtime value.

SMIFFY’S 0800 590 599

Smiffy’s new toy and leisure brand, Time4Fun, will be exhibiting for the first time. The firm will be showcasing seven collections which include Playtime, Girl’s toys, Boy’s toys, Peace Keepers, Outdoor, Water splash and Light up. The brand offers affordable toys for every play occasion. There’s everything from light-up and novelty accessories to a daytime range of toys from pocket money items to joke and magic tricks. 

Louise Bielby, Time4Fun toy channel manager, commented: “Showing Time4Fun at the Toymaster show gives us an exciting opportunity to showcase a variety of products including some fantastic new toy lines which are brand new for 2012. 

“The range has a very exciting future and we are very excited that Toymaster members will be one of the first to see this fantastic collection.”

AURORA WORLD 01256 374260

Aurora World will be showcasing its best-selling brand YooHoo & Friends at the upcoming Toymaster Fair.
YooHoo & Friends is a successful range of collectable soft toys based on rare or endangered animals from around the world. On average, 13,000 toys have been sold daily since the launch in 2007 and the YooHoo & Friends brand is showing no signs of slowing down. It picked up the Best Soft Toy of 2011 at the Independent Toy Awards.
Included in the range of products on show are some Sporting YooHoos, such as a YooHoo Swimmer, YooHoo Runner, Fennec Hockey Player, YooHoo Cyclist and a YooHoo No. 1 (pictured). To view a wide range of YooHoo & Friends products, including other licensed merchandise, along with some Aurora products, visit the Aurora World stand.

WINNING MOVES 020 7298 9500

Pocket-money items such as Top Trumps and playing cards retail at £3.99 with mid-price items such as the three souvenir jigsaws starting at £7.99. Higher priced items such as the London 2012 Monopoly game or the Top Trumps Tournament game make lasting souvenirs. For the first time, Winning Moves has also produced a bite-size Trivial Pursuit for London 2012 and limited edition Bananagrams.

Winning Moves has also produced three products to commemorate the Queen’s Diamond Jubilee.

It has two show deal: ten per cent off Olympic FSDU containing 36 TT’s, 54 playing cards, 12 jigsaws, 4 Trivial Pursuit, 8 gift card sets, 12 Bananagrams, 4 TT Tournament and 6 Monopoly; and 3 for 2 on all Activity Packs and Top Cards.

BRAINSTORM 01200 445113

Earth by Day Earth by Night is a new globe. By day the 22.8cm diameter globe shows natural features. By night, it illuminates cities as seen from space.

My Very Own Rainbow is a light projector, which uses multi-coloured LEDs. There’s also My Very Own Kaleidoscope Projector.

The Eureka Toys Outdoor Adventure range features a handheld microscope with 20x to 40x magnification and built-in illumination; Outdoor Adventure Binoculars; and Outdoor Adventure Dynamo Torch. Space Picture Viewer and Dinosaur Torch and Projector are new to the Natural History Museum line, and there are new lines for The Original Glowstars Company.

HABA 0161 304 9555

Haba’s appearance at Toymaster will introduce members to the company’s nursery portfolio, plus role-play items from the soft food collection.

Focusing on pre-school this year, Haba has added to the soft play food collection with choices from salad bowls to sacks of potatoes and salami sausage. Plus, existing items such as the BBQ Sizzle Grill and Venezia Ice-Cream Shop are ideal toys for the summer sun.

The award winning series of baby clutching and rattling toys welcomes new shapes and characters this year, such as the Rattling Figure Quaking Frog and Bobbing Bunny.


Carte Blanche is expanding Tatty Teddy and My Blue Nose Friends into the toy category. The firm will be offering ten per cent in free of charge stock for any orders placed over £200. 

Sleep Tight Tatty Teddy is an interactive bear, which plays a lullaby with a blue nose that glows in the dark. It also interacts with Join In and Play My Blue Nose Friends – which features smart chat technology to enable conversations between the toys. Also interacts with Interactive Storytime Tatty Teddy, Sleep Tight Tatty Teddy, and children.

Interactive Storytime Tatty Teddy has storybook and interactive technology and interacts with Join In and Play My Blue Nose Friends.

Dress Up Tatty Teddy allows kids to create a range of looks. Finally, Tatty Teddy Music Player is a plush Tatty Teddy which can play music and stories.

IMC TOYS 01904 720908

Barbie Intercoms are designed so children can talk and listen at the same time, without having to press additional buttons. In the role-play category there is a Kitchen and a Vanity Table, as well as a multi-function Minnie Mouse R/C Scooter.

Fufris are plush animals suitable for 18 months+. Turbo Snake is an R/C vehicle with a snake-like shape and articulated body. It can slide like a snake and its eyes illuminate.

Joining the Mickey Mouse range is a full function R/C quad, while IMC has developed an the Toy Story R/C Car. Joining the Spider-man range is the Spider-man Car.

TACTIC GAMES 07771 867828

Angry Birds is the star of Tactic’s new range. Players can recreate scenes where the Angry Birds attempt to knock the pigs out. Using the playing surface, wooden blocks, the pig and Angry Birds, players can enjoy a new action game experience indoors or outdoors. 

The action game comes with a play mat, two Angry Birds, one pig, three wooden blocks and a score pad.

Tactic will be delivering the game from mid-May. Four accessory packs will be available in autumn.

SCHLEICH 01279 870000

Schleich’s latest product launches include new figures and play pieces, plus a new look for the Dinosaurs line.
Creatures from a time long ago will be a highlight when new Dinosaurs emerge. The figures come with new paintwork while all carnivores are equipped with a movable lower jaw. 

Schleich’s World of Nature collection also has new additions led by the gorilla, pelican and polar bears. The new products in Wildlife will be equalled with new animal families for the Farm Life collection including dwarf goats, Shropshire sheep and new horse breeds.

The World of Fantasy has new elf children, while the World of History will see the expansion of the Historical Heroes including a Samurai, a Viking and an Egyptian.

B KIDS 07860 503373

B Kids UK’s collection is rapidly growing and the show will offer the opportunity to present a wide range of new nursery and infant toys. These include the Bebee and Friends Musical TV, Peek A Boo Snuggle Pal, Teething Pals and loop around wrist rattle. These complement the lines featuring Bebee and Friends Play with Me Gym, Play with Me Pals and the Go with Me Mobile.

The company is also introducing items in the bath time entertainment sector including Scoop N Hoop Pals, Shape’n Slide and Puppet Pal Washer to name a few. B Kids latest arrival is the Watch Over Me Dream Station.

MOOKIE 01525 722722

Pre-school series The Hive, has proved a ratings success and Mookie Toys is the master toy licensor for the plush range.

Another product in the growing plush portfolio is Pillow Pets.The range of pets that turn into pillows are being promoted by a TV ad campaign and PR.

The new pull-along Createaway Garden Pals Turtle is designed for kids to start helping out in the garden.

Accessories include a watering can, fork, spade, scoop and flower pots and all fit within the turtle for travel.
Mookie will also be launching new Scuttlebug and Scramblebug editions in new colours.

GROSSMAN 0141 613 2525

New Ozbozz scooters include the Trail Twist with steerable front axle. New licensed scooters include Moshi Monsters and Victorious. There are discount deals on Trail Twist scooters, SpongeBob, Pink and Blue Cosmic Light, Stealth, Clone Wars and Nebulus for orders placed at the show for immediate delivery.

There is a new range of exclusive tents created to retail at £9.99, plus new additions to the Raskullz cycle helmets. There are show deals on Junior Cycle Helmet and SpongeBob camping sets. Skateboard deals include Moshi Monsters and Satchel Skateboard.

Pocket money toys include Princess Fizz, plus Moshi Monsters Fizz Pods. Grossman will supply a free POS unit with bubbly merchandise at a retail price of around £1. There are also show deals on Hello Kitty boxed sets, Fizz Pods and Cutesy Pals Pillows.

LE TOY VAN 020 8979 2036

Bella’s House is a new mid-sized, furnished doll’s house, finished in pink and vintage rose with a floral motif.
Other new products in the Daisylane range include updated lines, such as the new Sophie’s House and Daisy Cottage doll houses, plus a new design for the My Family set of four dolls. Three new garden play-sets have been released: Outdoor Play-set, My Garden Grows and the Patio and BBQ Set.
The Honeybake range sees the launch of the Honeybee Market, a market stall with a bell, a bag and a crate of apples and pears. New London-based lines include the Sentry Box Play-set and the Heart of London triple pack of Budkins characters. Special offers include a five per cent discount on all orders placed.

BROOKITE 01837 53315

Brookite will showcase its range of red, white and blue Wind Things. Easy to hang up and display, the range consists of a Union Jack Hot Air Balloon, Union Jack Windsock, Stripey Windsock and a Wind Twister.

Also on show will be the range of Safari Kites and Bugz Kites – suitable for young children – these are proving to be a big success together with the Chinese Dragon.

The Amazing Spider-man film is due for release in early summer and Brookite offers a Stomp Rocket, Flying Webs, Boomerangs, Foam Plane Assortment and Plastic Diamond Kites.

POCKETBOND 01707 391509

Natural History Museum branded dinosaurs in new style packaging have just arrived. There are seven collectable dinosaurs priced between £6.99 and £10.99. The licensed brand also has many other toys on offer.

Pocketbond will feature other lines, too, such as science and nature toys, pocket money toys, dinosaurs, flyers and gliders, creature CDUs and box sets, Road Signature 1/18 scale die-cast and pocket money die-cast. 

The new range of 1,000-piece Eurographics jigsaws will also be on show. The line covers many subjects including Natural History, Science, Aircraft, Trains and Fine Art.

Pocketbond also has a big range of full margin plastic model kits with prices ranging from £2.99 all the way up to £499.99. The firm also designs and manufacture the Classix 1950s/1960s OO Gauge diecast vehicles, Scenix OO Gauge Railway buildings, Conflix wargaming dioramas and EMHAR plastic models.

PETERKIN 0116 254 3645

The Dolls World range has been rebranded with investment in new tooling, packaging and POS material to give the range a new, upmarket image.

The Early Learning Centre range has been a huge success for Peterkin since it was launched at the start of the year.
Also being launched is the Viking Toys range.

Visitors will be able to view first production samples of new Nikko items – the Angry Birds iRacers, the Mini Countryman WRC car, the Phoenix Stunt Plane and AquaSplit speedboat, plus TV promoted items, VaporizR and Crossbike. The new Motorzone and Classic Country ranges will also feature.

Show offers will include free stock and additional margin opportunities.

PADGETT BROS A-Z 01226 381188

Padgett Bros will be showing its range of Funtime Pre-School, Metal Mechanic Kits, Beautiful Beginnings Nursery and A to Z toys.

Operating from its 100,000 square foot warehouse, Padgett has one of the largest toy ranges in the UK with over 1,000 items consistently in stock. The firm says it likes to sell high volume goods and have its customers make consistently high margins on those toys. 

New items this year include, Construction Excavator, Tumbling Friends, Shape Sorter, Farm Tractor Set and Farm Tractor.

PAPO 01564 784969

Papo characters and animal figurines are conceived according to the same philosophy, with both production and design quality. Thanks to their detail, realism and suggested movement, the figurines benefit from the best play value and inspire imagination.

Including Knights, Tales & Legends, Fantasy, Pirates & Corsairs, Historical Characters, Wild & Farm Animals, Horses, Sea Life, and Prehistoric, there is a wide diversity of themes.

Papo will be releasing more than 100 new items this year. All the themes will benefit from new figurines, from Farm Animals to Dinosaurs and from Fantasy to Tales and Legends, while Papo will also introduce new environments.

HALILIT 01254 872454

Halilit will be introducing two new ranges. Scotchi products are brightly coloured, illustrated games and puzzles with pieces that are washable and flexible with a hook and loop fastening. 

Beezeebee produces bath and water toys with everything from soft tiles that stick to the bath when wet to the Aquaworld and Zeeland Activity Centres. There will be launch packs available for both Scotchi and Beezeebee.

In addition, Halilit will exhibit nine additions to the TAF Baby Toy line including the Kooky Feet Fun Car Toy and the Busy Bird soft hanging toy.

RED TOOLBOX +353 (0)91 521857

Red Toolbox is an innovative concept offering sets of carpentry tools, complemented by a selection of original and real wooden carpentry kits. The tools are designed to suit a child’s grip. The kits are ideal for teaching and applying various skills.

The step-by-step level system is ideal for helping kids develop and gain skills, while working with their parent. Each level increases in difficulty and the level of precision required while improving hand-eye coordination and motor skills. 

The carpentry kits enable children to make items such as a Soccer Table, Billiard Table, Go Cart, Catapult set, Birdhouse and a Toolbox. Kits are available individually or as part of a combo set which includes the tools required. The tools are also sold in sets so the child can build a collection.

WIZARD 0208 943 0121

Wizard has launched seven new Bumper Boxes to its Shrinkles line. Deals have been struck for Superman, Batman, Tom & Jerry, The Flintstones, and Scooby Doo, plus ThunderCats and Power Rangers. Also new is I Love My Pony. The box contains 24 Shrinkles with accessories and 12 coloured pencils. The Shrinkles Sports Bumper Box includes 35 Shrinkles featuring 18 sports.

Wizard is giving a Bakers Dozen on all orders placed by members for delivery in May or June. Two of the above lines are also featured in all catalogues. The firm is also offering one more very special deal for members.

PLAYMOBIL 01268 548111

Playmobil will be focusing on three ranges, as well as its hero lines.

Launching in June is the new Princess Fantasy Castle range. Flying royal flags and with detailed towers, there’s a tiara, bracelet and ring for children to wear.

Launching in May, is the Pirates range with a floating Pirate Ship. If the pirates evade capture and land on Treasure Island, they’ll still need to avoid the quicksand and traps that protect the hidden treasure.

Playmobil’s most popular collectables range to date, Fi?ures, is adding series three in the autumn.

Packed in pink or black mystery bags, there is a new assortment of 24 characters for boys and girls to collect, swap and build. These range from pop stars to princesses, athletes to astronauts and more. 

TV advertising, press advertising and PR activity will support these, and other ranges, throughout the year.


The Primary Science range features hands-on exploration sets including real tools sized for little hands. The range has a Primary Science Lab Set, Primary Science Mix & Measure Set and a Primary Science Magnet Set.

Help the frogs catch a treat in the colour and number game, Froggy Feeding Fun. Players roll the dice to determine the number and colour of flies to collect, then squeeze the frogs to collect them. 

Puppet-on-a-Stick have googly eyes, silly faces and movable mouths, for story time. Available in sets of three and POS displays of nine.

PAPER PRODUCTS 01279 710730

Paper Projects is a UK producer of children’s licensed character sticker packs featuring a range of top characters and brands. 

The company is also still expanding its Moshi Monsters collection, which now includes the Underground Disco Sticker Scene, 3D lenticular Stickers, the My Room set, as well as the standard foiled ranges. Paper Products will also be taking orders at the Toymaster show for the new Moshi Monsters key ring collection, which will be available from June.

Meanwhile, new licences for this year include: Ben and Holly’s Little Kingdom, JCB, Fireman Sam, Charlie and Lola and Where’s Wally?

Paper Products will be featuring a special offer for visitors to the show of a ten per cent discount on orders for full spinner displays.



Guide to Toymaster 2013

The Toymaster show, Harrogate continues to be one of the must-attend events in the industry calendar. The many deals on offer mean suppliers come away with new orders and business, while members get value for money and tend to do the majority of their buying for the Christmas season.

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