Tomy, Character Options, Vivid Imaginations, Mattel, The Entertainer, Lego, Halsall, Hasbro, Treasure Trove, BTHA, Golden Bear, Norton & Co, Leapfrog, RC2 and Flair are all taking part.
The route is from John O’Groats to Lands End starting on Saturday, September 2nd and finishing on Friday September 8th. ToyNews will be posting regular updates and pictures from the ride through its website and email newsflash service.
The total distance is split into 10 different legs - John O’ Groats to Glospie; Glospie to Aviemore; Aviemore to Perth; Perth to Devils Beef Tub; Devils Beef Tub to Shap Fell; Shap Fell to Warrington; Warrington to Kidderminster; Kidderminster to Churchill; Churchill to Oakhampton; Oakhampton to Lands End Hotel.
The size of the different teams will vary as will the distance undertaken. Some will be doing only 10 miles while others will cover up to 90 miles, dependent on the number of experienced/competent cyclists in team.
The aim is for each leg to raise £10,000 for the Toy Trust via sponsorship.