The Toy Trust Media Auction 2014 is now open for bidding.
The media auction allows the industry to bid on airtime, catalogue and online slots donated by the initiative's media sponsors.
The auction, taking place at the Science Museum in South Kensington, will be raising money for Disability Africa, a charity organisation that is fighting against the non-acceptance of disabled children in some African communities.
£90,000 has been pledged to build a centre in Gunjur, Gambia to support disabled children and educate their parents and the wider community allowing the children to lead an open life.
Further proceeds raised from the beginning of 2014 will continue to help smaller charities throughout the year.
The auction will remain open from now until Tuesday, January 21st 2014.
To get your bids in early, email Matt Jones at Matt@btha.co.uk.