This year's Toy Trust Triathlon requires a costume character to be present on the raft race part of the event and, for a donation, managing editor Ronnie Dungan is willing to offer what remains of his shredded dignity and wear the costume of the highest bidder.
Already, the good people at Mega Brands have offered a value-driven £50 to wear their Master Chief (from Halo) costume (pictured) but, although initially expecting the price of Dungan's pride to be worth little more than a set of second-hand socket spanners and some loose change from a Kosovan tramp, we are now open to increased offers. £500 for instance, gets you a decidedly chunky Angelina Ballerina.
Full coverage of the event will appear in ToyNews online and in print.
You can email your bids to email@example.com. Any advance on £50?