Toy State to develop DC Super Friends RC range

Distributed under the Nikko brand, product is scheduled to hit shelves in mid-2016.
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Toy State has signed a deal with Warner Bros. Consumer Products to produce licensed products based on the DC Super Friends brand.

Toy State’s product line will consist of remote-controlled vehicles featuring popular DC Comics characters.

Distributed under the Nikko brand, product is scheduled to hit shelves in mid-2016.

“It’s with great excitement that we announce our new global partnership with Warner Bros. Consumer Products,” said Andy Friess, Toy State president.

“DC Comics is a legendary brand and has been redefining the Super Hero genre for decades. We look forward to adding Toy State product design and innovation to DC Super Friends at retail.

“It’s not every day that someone gets an opportunity to say this, but we’re thrilled to welcome Batman, Superman, Wonder Woman and all of the DC Super Friends to the Toy State team."

Paul Bufton, vice president, licensing and business development, WBCP EMEA, added: “Toy State is the perfect partner for DC Super Friends.

“Just as they are big fans of our brand, we have long been fans of Toy State and the innovative range of products they develop each year. DC Comics has a rich history with a deep character portfolio, and we can’t wait to watch Toy State create vehicles that bring our characters to life in new and exciting ways."

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