Toy retail buyers guide 2013

All the up-to-date contact details and buyers for the UK?s biggest toy retailers, from specialists to supermarkets and online stores to general retailers.
Publish date:
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The Entertainer

UK stores: 78
Address: Boughton Business Park, Bell Lane, Little Chalfont, Bucks, HP6 6GL
Contact number: 01494 737000

Meet the team:
Gary Grant – Managing Director
Stuart Grant – Buying Director
Nick Hargreaves – Director of Retail Operations
Duncan Grant – Director of Multichannel
Ashley Major – Finance Director
Sue Dorkin – Director of IT
Tim Grist – Director of Logistics

Toys R Us

UK stores: 86 (81 permanent, five pop-ups)
Address: Vanwall Business Park, Vanwall Road, Maidenhead, BERKS SL6 4UB
Contact number: 01628 414141

Meet the team:
Chris Ashton – Buyer, pre-school and educational toys
Anna Waite – Buyer, boys and vehicles
Evelyn Chiu – Buyer, construction, games and puzzles
Mark Goodall – Sports Toy Buyer
Paul Mitchell – Merchandise Manager
Karen Dennett – Buyer, girls toys
Sarah Harding – Buyer, arts and crafts, wooden toys and science
Tim Grist – Director of Logistics


UK and Ireland stores: 230
Address: Victoria House, Newport Pagnell Road West, Northampton, NN4 7JJ
Contact number: 01604 674477

Meet the team:
Ciaran Fitzpatrick – Chairman (Banba Toymaster)
Roger Dyson – Managing Director (central office)
Andy Taylor – Director (Toymaster at Ramsdens)
George Duncan – Director (Junners Toymaster)
Julian Hartfied – Director (Kids Stuff Toymaster)
Ian Edmunds – Marketing and Operations Director (central office)
Colin Farrow – Finance and IT Director (central office)


UK and Ireland stores: 63

Address: Smyths Toys, Lyrr Building 1, Mervue Business Park, Galway, Ireland
Contact number: +353 91 743600

Meet the team:
AnnMarie Garrett – Buying Controller
Edel Ryan – Head Buyer, preschool
Peter Strange – Head Buyer, games & construction
Laura Butler – Head Buyer, boys department
Tara Mortimer – Head Buyer, girls department
Nora Bolger – Head Buyer, software & teentronics


UK stores: 9
Address: 188-196 Regent Street, London, W18 5BT
Contact number: 0871 704 1977

Meet the team:
Laura Olver – Head of Buying
Claire Smith – Category Manager
Natalie Rogerson – Category Manager
Emma Toolan – Category Manager
Eve Fifer – Category Manager


UK stores: 23
Address: SMF Ltd, Unit 1 Kiltonga Ind Estate, Newtownards, BT23 4TJ

Meet the team:
Alan Simpson - Managing Director
Brian Simpson - Head Buyer
Andrew Addley - Assistant Buyer & Online Controller
Mark Simpson - Logistics Manager
Kris Simpson - Finance Manager
Louise Oliver - Accounts Manager
Joan McLearnon - Nursery Manager

Toy Galaxy

UK stores: 5

Address: Toy Galaxy, Unit G03, 20 Osram Road, East Lane Business Park, Wembley, London, HA9 7NG
Website: (launching spring 2013)
Telephone Number: 020 8904 3699
Meet the team:
Bhav Patel – Toy Buyer


UK stores: 3,054
Address: New Tesco House, Delamare Road, Cheshunt, Hertfordshire, EN8 9SL
Contact number: 01992 632222

Meet the team:
John Stanhope – Category Manager, toys
Phil Markham – Buying Manager, boys, vehicles, construction and games
Laura Metcalfe – Buying Manager, girls and events
Cat Hawkins – Buying Manager, pre-school
Stephen Owusu – Category Manager, sports and leisure
John Hext – Buying Manager, outdoor toys
Paul Bangs – Buying Manager, bikes and sports
Anita Serradimigni – Buying Manager, nursery


UK stores: over 1,000
Address: Sainsbury’s Support Centre, 33 Holborn, London, EC1N 2HT
Contact number: 02476 439 100

Meet the team:
Tom Folliot – Buying Manager
Dean Mumford – Merchandise Planning Manager
Rebecca Henchey – Buyer, pre-school and nursery
Charlotte Bedder – Buyer, boys, construction, outdoor and
pocket money
Liz Stanley – Buyer, girls, plush, creative and puzzles and games
Karen Leddy – Assistant Buyer, boys, construction, outdoor and pocket money
Katy Farrell – Assistant Buyer, pre-school and nursery
Emily Morris – Merchandiser, boys, construction, outdoor and pocket money
Louise Barnett – Merchandiser, pre-school and nursery
Andrew Cliffe – Merchandiser, girls, plush, creative and puzzles and games
Owen Farrell – Junior Merchandiser, boys, construction, outdoor and pocket money
Richard Warbey – Technologist


UK stores: 370+
Address: Asda House, Southbank, Great Wilson Street, Leeds, LS11 5AD
Contact number: 0113 243 5435

Meet the team:
Steph Strike – Category Director
Chris Norris – Buying Manager, pre-school, plush, role-play
Liza Williams – Buyer, pre-school, plush, role-play
Adeel Hussein – Trading Assistant, pre-school, plush, role-play
Emma Lumley – Buyer, girls toys
and stationery
Phil Goddard – Buyer, kids stationery and creative
Rhiannon James – Trading Assistant, girls toys and stationery
Richard Wall – Buyer, boys toys
and games
James Marrero Allen – Buyer vehicles and games
Chris Proud – Seasonal Plush, promotions and events
Andrew Brierley – Buying Manager, girls and boys toys
Tracey Walton – Marketing Manager, toys and sports
Angela Turpin – Marketing Assistant, toys and sports


UK stores: 488
Address: Wm Morrison Supermarkets, Hilmore House, Gain Lane, Bradford, BD3 7DL
Contact number: 0845 611 5000

Meet the team:

Mark Spowart – Trading Manager Alan Gray – Buyer
Cara Dennison – Buyer
Marc Dean – Buyer


UK stores: 11 by the end of 2013
Address: Club Way, Cygnet Park, Hampton, Peterborough, Cambridgeshire, PE7 8JA
Contact number: 0845 164 7000 

Meet the team:

Julie Hurst – Senior Stock Controller (toys)
Paul Wright – Director of Sourcing (own brand toys)
Joe McManus – Branded Toys Buyer


UK stores: 700+
Address: 489-499 Avebury Boulevard, Central Milton Keynes, Milton Keynes, Buckinghamshire MK9 2NW
Contact number: 0845 1240044

Marc Spence – Trading Director, Toys, Jewellery and Freetime
Andrea Abbis – Trading Manager for toys, nursery and entertainment
Gemma Marshall – Product Manager, Chad Valley
Martyn Walker – Buyer, boys toys, construction and DVDs
Alison Harrison – Buyer, girls toys, science and arts and crafts
Yannis Vaharoglou ­– Buyer, outdoor toys
Mark Whittle – Buyer, infant and pre-school
Jessica Wilkinson – Buyer, games
Sarah Parker – Merchandise Manager, toys


UK stores: 153
Address: Toy Buying Office, 91 Wimpole Street, London, W1G 0EF
Contact number: 020 7408 6336

Meet the team:
James Ford – Buyer
Frances Baker – Assistant Buyer
Karina Sinnott – Trainee Assistant Buyer
Daniel Gannon – Merchandiser
Jasmin Patel – Assistant Merchandiser

Hawkins Bazaar

UK stores: 23 permanent stores and a series of seasonal pop-ups
Address: Yare House, 62-64 Thorpe Road, Norwich, Norfolk, NR1 1RY, UK
Contact number: 01603 397126

Meet the team:
Head of Buying and Merchandising - Claire Whitby
Buyer - Leanne Jennings
Buyer - Jack Prendergast
Assistant Merchandiser - James Rudge


UK stores: 75
Address: 7 Enterprise Way, Aviation Park, Bournemouth International Airport, Christchurch, Dorset, BH23 6HG
Contact number: 01202 596100

Meet the team:
Bruce Gibson – Head of Central Operations
Catriona Marshall – Chief Executive
James Heese – Trading Director


UK stores: 222
 Address: Cherry Tree Road, Watford, Hertfordshire, WD24 6SH
Contact number: 01923 241000

Meet the team:
Anders Kloster – Trading Director
Brian McLaughlin – Buyer, action and adventure (boys toys)
Claire Beard – Senior Buyer, music and learning
Kate Harper – Buyer, sport activity
Claire Loxley – Senior Buyer, Let’s Pretend (girls toys)
Liz Waller – Senior Buyer, baby and toddler
Mario Luzi – Senior Merchandiser, sports and outdoor
Gareth Thorn – Senior merchandiser, action and adventure (boys toys)
Hayley Young – Senior Merchandiser, baby and toddler
Nick Yeowell – Junior Buyer, puzzles, games and pocket money
Sam Camp – Junior Buyer, art and creativity


UK stores: 280
Address: 203/206 Piccadilly, London, W1J 9HD

Meet the team
Sally-Ann Campbell – Buyer, games and children’s non-book products

TK Maxx

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Number of UK stores: 340
Address: 50 Clarendon Road, Watford, Hertfordshire, WD17 1TX
Contact number: 01923 473561

Meet the team:
Beth Carey – Toy Buyer
Lindsay Musselwhite – Toy Buyer

John Lewis

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UK stores: 38
Address: John Lewis Partnership, Carlisle Place, London, SW1P 1BX
Contact number: 020 7828 1000

Ian Ellis – Buyer, books and toys
Michelle McGuire and Rachael Larkman – Assistant Buyers
Ellen Jarvis and Sarah Batty – Buying Administrators
Emily Hobin – Toy and Book Merchandiser
Ben Archer – Assistant Merchandiser
Joanne Kyriakides, John Masters, Russell Woolley – Merchandise Administrators


Number of UK stores: 360 (toy stockists)
Address: Boots D90 Hub WF19, Thane Road, Beeston, Nottingham, NG90 1BS
Contact numbers: 0115 949 4428 (Steven Bradley), 0115 949 3703 (Lindsey Brunton), 0115 949 4505 (Thomas Brunt)

Meet the team:
Steven Bradley – Buying Manager, toys and games
Lindsey Brunton – Assistant Buying Manager, toys and games
Thomas Brunt – E-commerce Manager, toys and games,
Viola Krzanicka – Category Assistant, toys and games and nursery
Vicki Weatherby – Assistant Supply Manager, toys and games
Melanie Lord – Assistant Supply Manager, toys and games


Address: Wilkinson JK House, PO BOX 20, Worksop, Nottinghamshire, S80 3YY
Contact number: 08000 329 329

Meet the team:
Rachel Goacher – Toy Buyer
Nicola Marsden – Assistant Buyer
Zara Smith –Junior Buyer, outdoor toys


Number of UK stores: 1
Address: 87-135 Brompton Road, Knightsbridge, London, SW1X 7XL
Contact number: 020 7730 1234

Meet the team:
David Miller – Director of Home
Ian Lloyd-Gibbs – Buyer, Toy Kingdom


Address: Patriot Court, 1-9 The Grove, Slough, Berkshire, SL1 1QP
Contact number: 020 8636 9200

Meet the team:
Victoria Nelson – Senior Category Leader, toys
Jean Innes – Head of Buying, toys
Rhian Munday – Senior Buyer
Colin Ball – Senior Buyer
Greg Duce - Buyer
Anna Caravaca – Associate Buyer
Nidhi Jaiswal – In-Stock Manager
Nikki House – Marketing Manager
Martina McHowat - Site Merchandiser


Address: Units 6:10, The Tea Building, 56 Shoreditch High Street, London, E1 6JJ
Contact number: 0800 044 5010

Meet the team:
Ryan Collins – Head of Buying
Ben Redhead – Product Manager
Rachel Willis – Buyer
Dan Thomas – Sales Director


Address: Yare House, 62-64 Thorpe Road, Norwich, Norfolk, NR1 1RY, UK

UK stores: One concession (Letterbox is primarily an online retailer)

Contact number: 01603 397126

Meet the team:
Head of Buying and Merchandising - Claire Whitby
Buyer - Sandra Selwyn
Junior Buyer - Victoria Arnott
Assistant Merchandiser - Charlotte Simmons


Address: Hollybank Farm House, No Mans Heath Lane, Austrey, Warwickshire, CV9 3EW
Office number: 08442 495007

Meet the Team:
Barney Edwards – Comm. Director
Zak Edwards – Managing Director
Keeley Walker – Buyer
Harriet Watson – Buyer
Amy Parker – Daily Deals Buyer

I want one of those

Address: Meridian House, Gadbrook Park, Gadbrook Way, Northwich,
Cheshire, CW9 7RA
Contact: 01606 338 197 /

Meet the team:
Gemma Edwards – Gift and Toy Buyer
Jenny Slater – Gift Buyer
Ben Rispin – Merchandising Manager

Address: Meridian House, Gadbrook Park, Gadbrook Way, Northwich,
Cheshire, CW9 7RA
Contact number: 01606 338 197

Meet the team:
Gemma Edwards – Gift and Toy Buyer
Jenny Slater – Gift Buyer
Ben Rispin – Merchandising Manager



UK stores: 4
Address: 400 Oxford Street, London, W1A 1AB
Contact number: 0800 123400

Note: The toys department is only a pop up which opens up from August through to the end of December every year for Christmas, though Selfridges does sell toys all year round on

Meet the team:
Lynne Crook – Buying Manager, childrenswear and toys
Jessica King – Buyer, childrenswear and toys
Sarah Thompson – Assistant Buyer, childrenswear and toys
Hazel Taw – Merchandising Manager
James Arey – Merchandiser, lingerie, travel, kids and toys
Julie Hall – Assistant Merchandiser, childrenswear and toys
Joanna Hetreed – Allocator, childrenswear and toys


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UK stores: 46
Address: Lancing Business Park, Commerce Way, Lancing, West Sussex, BN15 8TA
Contact number: 01903 765496

Meet the team:
Kam Morgan – Buyer
Graham Poole – Buyer
Jane Evans – Merchandiser


UK and Ireland stores: 204
Address: Cranmore Park, Cranmore Avenue, Shirley, Solihull, West Midlands, B90 4LF
Contact number: 0121 713 4487

Meet the team:
Joyce Daly – Controller
Miles Penhallow – Manager
Charlotte Roberts – Administration

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