Toy of the Year battle begins in earnest - ToyNews

Toy of the Year battle begins in earnest

WIll it be TMX Elmo? Butterscotch? Dr Who? Could Bandai's latest Tamagotchi even take the biggest honour for a second year running? All will be revealed at the UK toy trade's premier evening event on Thursday January 25th.
Author:
Publish date:
5_Pocoyo.jpg

The annual Toy Retailers Association awards dinner will feature a full set of awards for the best toys from all categories, plus Retailer of the Year and Company of the Year.

A new venue has been chosen for the big night, which takes place in less than ten weeks and is just a short cab ride away from the Toy Fair at ExCeL in Docklands.

Drinks start from 7.15pm at the International Hotel, Marsh Wall, Canary Wharf, with food and entertainment - plus those all important awards - until 1am.

Sponsors already signed up include Flair, Mattel, Ravensburger, Tomy and Vivid. ToyNews, the toy industry's highest circulation trade title, has also been appointed exclusive media partner.

"Interest will be higher than ever in the battle to come out on top at the Toy of the Year Awards," said ToyNews editor Ronnie Dungan.

"We will be working with the TRA to raise the event's profile within the trade community and the wider media. It is a great night out and an important barometer for product innovation and popularity."

Tickets are on sale now at £110 each. For bookings or promotional opportunities call 08707 537437 or email Enquiries@toyretailersassociation.co.uk

At the 2006 Awards, Vtech won Toy Supplier of the Year and Bandai picked up Toy of the Year with Tamagotchi Connexion. Hasbro won three awards on the night too.

Competition will be more fierce than ever for the 2007 accolades after a hard-fought battle between all the major players at retail over the past 12 months.

Related

5_Pocoyo.jpg

Toy Fair confirms move

As previously predicted by ToyNews, the BTHA has moved dates for Toy Fair 2006 at ExCeL from Thursday January 26th ? Sunday January 29th to Wednesday 25th - Saturday 28th.

5_Pocoyo.jpg

Asda begins price war

Asda has taken a hatchet to its toy range, lopping the price of 40 games and assorted other lines as it lays the ground for a vicious Christmas price war.

5_Pocoyo.jpg

Pirates bonanza begins

Following the film’s record-breaking opening weekend at the box office, toy suppliers are reporting strong sales of Pirates of the Caribbean products with Vivid, in particular, extremely upbeat about the licence.

5_Pocoyo.jpg

Countdown for big night begins

Judging for the Toy Retailer of the Year awards has pared down the entrants to a list of 17 retailers who will go forward to the next stage, which will see them visited by a specialist mystery shopper firm which will compile a final verdict on their in-store offering.

403_mypictr_300x300(4).jpg

The battle for second place

For years, the second and the third largest toy company were content to share top-range licenses such as Star Wars, to cater to the same young boy demographic, and to otherwise keep out of each other?s way ? with one short-lived exception.

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.