Toy list rivalry continues

This year there will be two high profile ‘hot toy’ lists, after the Dream Toys committee and US mag Toy Wishes failed to reach agreement on working together cooperatively.
Publish date:

Whilst the two parties have at least managed to avoid canniballising their respective lists by releasing them at the same time, the situation is not one which either party would have sought initially.

Dream Toys will take place as planned on October 11th with the top toy lists released at 7am. Toy Wishes, which was hoping to launch a UK version of its successful US consumer magazine at Dream Toys will publish “some days” after the event and will not release information on its Hot Dozen list prior to that.

A statement from the TRA said: “ As many in the industry will be aware, Toy Wishes and Dream Toys had discussions with the aim of co-operating on the launch of their UK magazine in conjunction with the Dream Toys event in October.

“Discussions continued over several months to discover the common ground between the Dream Toys Media Show announcing the industry's predicted Top Toys and the consumer magazine Toy Wishes which plans to launch based on their US model.

“Whilst both parties agree that there is potential overlap and some risk of interaction between the two products in the eyes of the media we have been unable to reach agreement on a mutually beneficial way to proceed together.”



Wishes list launched

US mag Toy Wishes has launched in the UK today and its own Hot Dozen has become the latest Christmas prediction list to be published.

Ultimate Top Toys List 600x300px.jpg

Ultimate Top Toys List

Now that the retailers and toy experts have unleashed their top toys for Christmas lists in force, it should be easy pickings, right? Well, to make it simpler, we have totted up every ‘top toy’ list of this year to uncover 2014’s ultimate selection


Toys top danger list

The EU has issued an alert against almost 1,000 dangerous products being sold across Europe over the past year, with toys representing nearly a quarter of the blacklisted goods and half of all products coming from China.

Featured Jobs


Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019