Toy inventors encouraged to head to Toy Fair 2016 with Fundamentally Children

The toy experts will once again be heading to the annual event held in London’s Olympia to display numerous products from the Good Toy Guide.
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Toy inventors and young start-ups are being encouraged to showcase their ideas at next year’s London Toy Fair with the aid of Fundamentally Children.

The toy experts will once again be heading to the annual event held in London’s Olympia to display numerous products from the Good Toy Guide that won’t be on display anywhere else at the show.

“We are giving new inventors and smaller companies the chance to have a presence at Toy Fair without the headache of staffing and associated costs,” said Georgina Dalton, Fundamentally Children’s commercial director.

“This year it is also appealing for those managing the logistics of the London/Nuremberg clash.”

A limited number of spaces will be available for a presence on the Fundamentally Children stand, so those wishing to have product at the show are being encouraged to get in touch with the team.

The team will also be offering guided media and retailer tours, taking visitors to the various stands featuring accredited ‘Good Toys’ at the show.

‘Spaces are filling up fast for the guided tours and are popular with both new buyers to the industry and those more seasoned toy fair visitors looking for fresh perspective and hidden gems to turn into exclusive lines as well as journalists wanting an expert opinion on the latest products,’ read a statement from the team.

Ahead of the show, companies can submit their products for Good Toy Guide testing. Those submitted before December 14th can be Good Toy stamped before being presented at the show.

For more information contact Georgina Dalton at


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