During October, the international trade-only site attracted 28,000 unique users and total page views of 130,000.
These are impressive numbers for such a targeted site, with the growth coming from word-of-mouth around the toy industry. Indeed, ToyNews has built an online readership in no fewer than 47 countries worldwide.
Content is syndicated to a number of leading news services, including GoogleNews and Newsnow.
The original ToyNews Email Newsflash service currently fires independent editorial reports directly to 6,127 industry inboxes as stories break.
"There is much more to come from us online, with November looking like a record month too and more partners being signed up every week," commented ToyNews publisher Stuart Dinsey.
"We are dominant in this area and our sponsors can see for themselves the power of the site and its global readership."
To find out more about our Newsflash service, recruitment executions, search partners or site sponsorship opportunities, contact Stuart.email@example.com directly.
This latest stats update from the ToyNews online service swiftly follows ABC-audited evidence of the trade title's dominance of the print sector.
For the twelve months ending June 30th 2006, ToyNews print edition recorded a monthly average net circulation of 6,157 - which is a stunning 39.4 per cent higher than any rival publication.
ABC audited comparison also shows that ToyNews has a requested readership that is 41.6 per cent higher than any rival.
Plus ToyNews has a 100 per cent named circulation and zero duplication.
ToyNews also has exclusive editorial content partnerships with NPD, Thomson Intermedia and Carrick James.