Toy firms recognised at The Licensing Awards

Underground Toys, Smiffy's and InspirationWorks were among the winners at last night's event.
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Over 1,300 retailers and industry execs gathered for last night's annual awards ceremony at The Great Room at Grosvenor House Hotel, hosted by the Inbetweeners star, Greg Davis.

Underground Toys scooped the Best Licensed Toy or Game award for its Star Wars Talking Plush line.

Smiffy's was awarded the Best Licensed Dress-up or Party Range for its Sesame Street Dress-up costumes and Inspirationworks was recognised for its Peppa Pig Electronic Learning range in the Best Licensed Written, Listening or Learning Range.

Wow Stuff's MD, Richard North, successfully outbid competition to win the Turner £10k sponsorship package, for £8,000, which will be donated to industry charity, The Light Fund.

Ian Hyder, director of The Licensing Awards, said: "The Licensing Awards was the culmination of a huge amount of work and input from the entire licensing industry. Their commitment and creativity made the awards event a truly memorable night."

Now in its sixth year, The Licensing Awards - created by The Licensing Source Book Europe, part of Max Publishing - recognises all aspects of the industry from retailers to products, licensed properties to marketing expertise.

Headline sponsor for the event was Emap Connect, organisers of Spring Fair and Autumn Fair. A host of brands and companies sponsored individual categories, whilst LIMA once again leant support to the event.

Jacqui McCarron, sponsorship manager of Retail, Emap Connect, commented: "Spring Fair is the largest showcase of licensed products available under one roof anywhere in the UK and we were delighted to support the licensing industry as headline sponsor of The Licensing Awards this year.

To read the full list of winners, head over to our sister site Licensing.biz.

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