Toy Fair U-Turn for Lobster

Although Heathrow-based toy maker Toy Lobster announced last month that it had pulled out of this year’s Toy Fair, it has now performed a U-turn after the late arrival of several new lines.
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“Following our Hong Kong meetings this month, the development of two key lines have progressed much more quickly than expected, plus we’ve signed a brand new exciting boys concept that we simply must show to the UK trade”, explained Marketing Director, Simon Jones. “The BTHA have been amazing and have really bent over backwards to accommodate us. We’re very thankful to them”.

The firm will now be on stand SD29.

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