Toy Fair sees strong exhibitor numbers for 2017 event

The event, which is set to return to its usual midweek dates of January 24th to 26th, has received a returnee rate of more than 80 per cent of returning exhibitors.
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Toy Fair has revealed it is witnessing strong booking numbers from exhibitors for next year's show.

The event, which is set to return to its usual midweek dates of January 24th to 26th, has received a returnee rate of more than 80 per cent of returning exhibitors.

The show has also welcomed a number of new exhibitors who will be new for 2017, including the likes of Bachmann Europe, Hippychick, Great Pretenders International, Legler, Indigo Jamm and Tasma Products and more.

Plus, the Greenhouse Area (dedicated to start-up companies) is already 75 per cent full.

Majen Immink, head of operations and sales at Toy Fair, said: “We are thrilled with the current amount of re-bookings, especially after what was a challenging year for the show in 2016.

“The high returnee rate reflects the endless support given to the show and demonstrates how important Toy Fair is to the industry. We are looking forward to welcoming exhibitors back in 2017 for another successful and vibrant Toy Fair.”

Toy Fair 2017 will take place from Tuesday 24th to Thursday 26th January at Olympia, Kensington, London.

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Toy Fair 2017 sold out

The success of the sales has been fuelled by the show’s return to its Tuesday to Thursday format, helping it sell out a full four months ahead of the show next year.

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