Toy Fair 2011 is shaping up to be even bigger than last year's, with tickets already sold out.
That's according to BTHA fairs and events manager Simon Pilling, who told Toy News the organisers of the upcoming show are pushing for further growth in the years to come.
"The show has taken a third more space than last year and has sold out two months quicker," he said.
"And there will be some scope for additional stands in 2012 as some of them can be reconfigured to open up more space.
"As stands had already been booked it has been impossible to do this for the 2011 fair but changes will be made for 2012. I urge exhibitors wanting space at the 2012 event to talk to us early."
For the full interview, click here.