Toy Fair gets new agency

Toy Fair has appointed media and creative agency Bastion to work on the 2007 event.
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The Farringdon-based firm – which is also handling the PR for this year’s Brand Licensing show – takes over the account from Grayling, which had worked on the event since 2001.

Louise Uttridge, communications officer at the BTHA, said: “Toy Fair is a very busy and exciting annual event and we are delighted to be working with Bastion this year. Grayling have provided us with excellent service for many years and are working with us and the Toy Retailers Association on Dream Toys in October.”

Toy Fair 2007 runs from Wednesday January 24th to Saturday January 27th at ExCeL, London. For more information log on to www.toyfair.co.uk.

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