TOY FAIR DAILY: Toy Fair reveals best new toys for 2010

BTHA chairman Roger Dyson unveiled the 34 Best New Toys for 2010.
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UK companies Vivid Imaginations and Flair Leisure Products celebrated three product listings each and Hasbro. Bandai, Golden Bear, Lego, Character Options and Spin Master were all rewarded twice.

Licensed toys once again faired well with brands such as Ben 10, Harry Potter, Hello Kitty, In the Night Garden, Iron Man, Little Kingdom, Star Wars and Thomas and Friends across the categories.

The Toy Fair Best New Toys 2010 were voted across 11 categories by a panel of expert toy retailers. A display of all 34 toys can be found at Toy Fair on stand C26.

The awards were as follows:

Action Figures and Accessories

Bandai - Ben 10 Plumbers Communicator
Hasbro - Iron Man II F1 Racer
Spin Master - Bakugan New Vestroia Traps

Arts/Crafts
Flair Leisure Products - Zubber Band Maker
Spin Master - Moon Dough Pizza Oven
Vivid Imaginations - Crayola Colour Wonder Magic Light Brush

Building Sets

Lego - Atlantis: Gateway Of The Squid
Lego - City Fire Station
Meccano - Xtreme RC

Games/Puzzles
Drumond Park - Articulate For Life
Imagination Games - Play That Tune
Ravensburger - Jolly Octopus Game

Girls
Character Options - Zhu Zhu Pets Hair Salon
Corinthian Marketing - Ocean In My Pocket
Flair Leisure Products - Sylvanian Families Woodland Bus

Hobby Toys

DKL Marketing - Hama Beads - Toy Story
James Galt - Magic Science
Vivid Imaginations - Klip Kitz

Plush
Character Options - Animal Planet
Golden Bear - Igglepiggle Cuddle Harness
Vivid Imaginations - Animagic Newborns

Pre-School
Golden Bear - Little Kingdom Magic Castle
Halilit - Taf Toys Touch Playmat
Hasbro - Chuck ‘n’ Friends Chuck’s Garage Deluxe Stunt Set
Playmobil - Dragon Knights Castle

Role-Play
Bandai - Armouron
Hasbro - Star Wars General Grievous Lightsaber
Tomy - Harry Potter Ultimate Battling Wand

Vehicles
Flair Leisure Products - GX Skates
Learning Curve - Thomas Early Engineers Wooden Railway
Re:Creation - Battle Machines - Laser Combat R/C

Youth Electronics
HTI - Hello Kitty Electronic Diary
Hive Entertainment - Tomy GachaTronics Mario Kart Wii Light Projectors
Tomy - Micro Pets-i

“180 exhibitors will launch thousands of amazing new toys, games and hobbies to retailers and the press at Toy Fair over the next three days,” commented BTHA fairs and events manager Simon Pilling.

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