TOY FAIR DAILY: Toy Brokers adds The Cube

Firm links with All3media to launch a board game based on the ITV game show.
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The electronic board game is based on the game show from Objective Productions, which attracted over five million viewers.

This is the first title launched by All3Media as part of its interactive media and licensing activity. The deal with John Adams & Toy Brokers was concluded by Selma Turajilic, head of interactive media and licensing.

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