With over 200 companies exhibiting at London's Olympia this year, having an eye-catching stand can make all the difference.
We've listed ten of the best-looking stans at this year's show below (in no particular order):
EB Brands UK
Nothing stops you in your tracks quite like an eight-foot boa constrictor, so EB Brands must be commended for having the guts to put one on the floor next to its stand.
Its superb Deadly 60 area is bristling with wildlife and well worth a visit.
Just one look at the greetings specialist's stand this year was enough to entice you in and find out more about its increasingly impressive toy range.
With Tatty Teddys rocking on swings dangling from the ceiling, sleek, comfy seats and a host of cute toys, this is definitely one to check out.
This stand has its own bar. Enough said.
Which other Toy Fair stand can claim to have a moving/roaring dinosaur atop its entrance? Not only that, but visitors were encouraged to sit on Terry the Triceratops (who even caused a spot of bother after accidentally trundling forwards into another stand!)
Definitely one for the photo album.
You can always count on Hasbro to have an impressive stand at a show like Toy Fair.
With a sheer breadth of product and well laid-out areas (along with some top toys), the firm never fails to impress.
It may be behind closed doors, but you can't deny that the LEGO stand is something special.
Tons of new lines have been shown off, as well as giant-sized Minifigures dotted around and massive unmissable signs above the stand itself.
A Girl For All Time/Daughters of History
Who says you need a large space to have a big impact? The premium doll company shined at the show in the Greenhouse, with well-lit display areas, nicely decorated sections and even branches of leaves unfurling from the ceiling.
Vivid's stand this year was absolutely packed to the rafters with product - and people.
There was a real buzz around the Moshi, Tickety Toc and Cut the Rope toys at one of the busiest - and brightest - stands of the show.
It won the Toy Fair 2013 Best Designed Stand award for a reason - the Playmobil area is simply dazzling.
The huge Playmobil banner on the first floor demands your attention, and the area's Wild West fortress theme is pretty magical. There are huge Playmobil characters on the stand and an array of impressive product on display.
A lot of effort has clearly gone into designing this stand, which was on ToyNews' list well before the judges selected it.
At the end of the day, Toy Fair is about the latest and greatest toy products, and Tomy had top-quality toys in abundance.
From Winnie the Pooh to Pokémon and Dinosaur Train to Battroborg, all the product was excellently laid out and a clear indication why Tomy is still going strong.
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