TOY FAIR DAILY: Imagination adds Doctor Who

Firm inks deal with BBC Worldwide to manufacture Doctor Who board games.
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As a key part of the licensing programme for the new series, two board games will launch for autumn/winter 2010, featuring the new style guide, the new Doctor and true gameplay innovation.

“We’re very excited about this new agreement with BBC Worldwide,” stated David Snow, Imagination’s sales and marketing director.

“This gives us the opportunity to apply our expertise in gameplay development for TV properties and to deliver authentic and fulfilling experiences to both avid fans of Doctor Who and the casual viewer."

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