TOY FAIR DAILY: How the Tekken card game works - ToyNews

TOY FAIR DAILY: How the Tekken card game works

When the physical packs are coming, how the game works and what's in it for toy retail.
Author:
Publish date:
11_tekken-card-200-main.jpg

Namco Bandai's new Tekken card game wants to change the collectables market by mixing physical cards with a digital game.

But how does it work exactly? 

We asked Namco Bandai's UK marketing and PR director Lee Kirton, at Bandai's Toy Fair stand D35, for the full details...

"There is a decline in the trading card market, but with cross format play this can change," he said. "Everyone’s looking for that something special that they can touch, see, feel in their hands physically no matter how digital the world becomes. This gives you that opportunity across all formats… You can challenge any where, any time on any device.

Check out our exclusive interview about Tekken Card Tournament here.

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.

Related

5_mungo.jpg

How was 2012 for toy licensing?

While some areas continued to struggle this year, there are signs of improvement. Samantha Loveday asks some key licensing execs for their views on the year gone by, the challenges and what 2013 might hold.

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.