TOY FAIR DAILY: Esdevium smashes world record

Ben McPhee, the 1998 Australian National Yo-Yo Champion succeeded in keeping 16 new yo-yos in action at the same time.
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“2010 looks like it’s going to be the year of the yo-yo here in the UK,” McPhee said.

“So it seemed like a good idea to start the year off with a real yo-yo challenge. Pushing the limits. New tricks, new styles of play, innovative yoyo design. That's what gives me passion for the sport.”

McPhee was visiting the UK specifically to make this record attempt as part of activities to launch the YoYoFactory line of yo-yos in the UK.

Current World Yo-Yo Champion Kentaro Kimura, along with Vashek Kroutil (contender for European Champion the following weekend) and Craig Squires (1998 UK National Champion) were also present at the event, cheering Ben on during his attempt.

The attempt is sponsored by YoYoFactory and Esdevium Games, the exclusive UK distributor for YoYo Factory.

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