TOY FAIR DAILY: Esdevium smashes world record

Ben McPhee, the 1998 Australian National Yo-Yo Champion succeeded in keeping 16 new yo-yos in action at the same time.
Publish date:
Social count:

“2010 looks like it’s going to be the year of the yo-yo here in the UK,” McPhee said.

“So it seemed like a good idea to start the year off with a real yo-yo challenge. Pushing the limits. New tricks, new styles of play, innovative yoyo design. That's what gives me passion for the sport.”

McPhee was visiting the UK specifically to make this record attempt as part of activities to launch the YoYoFactory line of yo-yos in the UK.

Current World Yo-Yo Champion Kentaro Kimura, along with Vashek Kroutil (contender for European Champion the following weekend) and Craig Squires (1998 UK National Champion) were also present at the event, cheering Ben on during his attempt.

The attempt is sponsored by YoYoFactory and Esdevium Games, the exclusive UK distributor for YoYo Factory.


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.