TOY FAIR DAILY: 2012 Toy Industry Awards winners

Furby, VTech, Smyths, Midco and more pick up awards at last night's event.
Publish date:

The 2012 Toy Industry Awards winners have been revealed.

The awards ceremony took place at London Olympia's West Hall last night, organised by the British Toy & Hobby Association and the Toy Retailers Association.


Independent Toy Retailer of the YearMIDCO Toymaster

Specialist Multiple Toy Retailer of the YearSmyths Toys

General Multiple Toy Retailer of the YearASDA

Online Toy Retailer of the YearThe Entertainer

Judges Special Recognition AwardToy Barnhaus

Judges Special Recognition AwardHarrods (Knightsbridge)

Overall Toy Retailer of the YearSmyths Toys


Golden Teddy Award - Graham Brennan, Playmobil

BTHA Special Recognition Award - John Harper, Hasbro


Collectable Toy of the Year Moshi Figures, Vivid Imaginations

Construction Range of the Year LEGO Friends, LEGO

Game of the Year Angry Birds Knock on Wood, Mattel

Pre-School Toy of the Year Jake and the Never Land Pirates Pirate Ship Bucky, Mattel

Girls’ Toy of the Year Monster High Ghouls Rule Doll Assortment, Mattel

Boys’ Toy of the Year Web Shooting Spider-Man, Hasbro

Doll of the Year Lalaloopsy Silly Hair Dolls, MGA Entertainment

Lifestyle Toy of the Year LeapPad2, Leapfrog

TRA Special Recognition Award iMC Toys

TRA Special Recognition AwardJohn Adams

Supplier of the Year VTech

Toy of the YearFurby, Hasbro

Frank Martin, Chairman of the BTHA, said: “On behalf of the BTHA, I would like to congratulate all the winners of this year’s Toy Retailer Awards. 

"It was pleasing to see an increase in the number of entries, especially from the Independent sector. The judges had to deliberate long and hard to finalise the retailer shortlists because of the very high standard of entries received. 

"Congratulations must also go to our worthy runners-up who, it should still be remembered, were the best in their categories, and our sincere thanks to everyone for their participation."

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.


Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.