Clementoni has detailed its plans to grow its infant and pre-school business with the expansion of its Baby Clementoni portfolio.
The move follows the success of the range throughout 2016 and will see key product launches making their debut at this week’s London Toy Fair.
Hero lines for the expansion include the 2-in-1 football and Activity Table, a talking educational toy that teaches children letters, numbers, shapes and colours.
Doc the Robot will also launch during the show, a robot programmed to teach children their first experience of using animatronics by featuring a board game with bright colours and noises.
Further Baby Clementoni products will include a Tablet and Smart Phone, electronic toys that will include features such as luminous LED lights, interactive buttons with music and sounds to encourage children’s manual and role playing skills.
Shahbaz Khan, UK country manager, said: “In 2016 our Baby Clementoni lines were a key driver for our business growth in the UK. We are confident the new products for 2017 will be equally as popular.”