TOY FAIR 2016: Teletubbies and Thunderbirds named among Best New Toy Awards winners

The thirteen categories, which produced 35 winning toys, from 25 different companies were revealed by the British Toy & Hobby Association, at the London Toy Fair.
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The thirteen categories, which produced 35 winning toys, from 25 different companies were revealed by the British Toy & Hobby Association, at the London Toy Fair.
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Teletubbies, Thunderbirds and the 4M Green Science JunkYard Drummer have been named among the winners of Toy Fair's Best New Toy Awards.

The winners range from familiar household names such as the return of the Teletubbies with the eight-inch talking plush toys from Character and the Thunderbird playset from Vivid to new toys such as the Lilypad Gardens from Interplay UK and the 4M Green Science Junk Yard Drummer from Great Gizmos.

The thirteen categories, which produced 35 winning toys, from 25 different companies were revealed this morning by the British Toy & Hobby Association, at the London Toy Fair.

Toy Fair is the UK’s only dedicated toy, game and hobby trade exhibition, playing host to more than 270 exhibitors launching thousands of new products.

The Toy Fair Best New Toy Awards are voted for by a panel of independent toy retailers as the 2016 Toy Fair products with the most potential to make a mark on retail throughout the year and beyond.

The products include toys to such as the Star Monsters, Pocket Friends priced at £1.00 (Esdevium) and StikBot at £3.00 (Brainstorm) through to the bigger budget purchases for special occasions, like the Scalextric Track day, priced at £199.99 (Hornby) and City Airport - £79.99 (LEGO) Since its launch in 2009, more than 200 toys have received the prestigious Best New Toys Award.

Some of this year's winning products are still under wraps or can only be seen as preliminary prototypes at the Toy Fair. Over the last eight years, the awards have reflected a number of emerging trends and landmarks in the toy industry, from the birth of app toys and the increased influence of technology to the growth of licensed toys and continued strength of construction toys.

“Once again, we are delighted to be able to showcase the winners at Toy Fair” commented Natasha Crookes, British Toy and Hobby Association. “It’s fantastic to see such a diverse range of products on offer this year - for every budget and play experience. More than 50,000 new toys enter the market each year that need to excite parents and children alike.

"This year’s winners once again highlight the innovation and creativity of the UK toy industry”.

CATEGORY

COMPANY

PRODUCT NAME

RRP

STAND NUMBER

ACTION TOYS

Jazwares

Danger Mouse- Mark IV Danger Car

£14.99

D99

 

Character

Stretch Armstrong

£19.99

E119

 

Vivid

Supersize Thunderbird 3 Playset

£49.99

B70

CONSTRUCTION & BUILDING SETS

LEGO®

NEXO KNIGHTS: Jestro’s Evil Monster

£39.99

Gallery 550

 

LEGO®

City Airport

£79.99

Gallery 550

 

Revell GmbH

Junior Kit

£15.99

Gallery 100

HOBBIES & VEHICLES

Hornby Hobbies Ltd

Corgi Top Gun F-14A

£19.99

D11

 

Hornby Hobbies Ltd

Scalextric Track Day

£199.99

D11

 

TOMY

JCB 4220 FASTRAC TRACTOR

£19.99

Gallery 520

DOLLS

Arklu Ltd

Gold Collection Stargzaer Lottie Doll

£19.99

B135

 

Flair

Shopkins Shoppies Dolls

£14.99

E39

OUTDOOR

Wicked

Wicked Mega Bounce XL

£19.99

E100

 

Vivid

Harry Kane Volley Blaster

£9.99

B70

 

H. Grossman

Speedy Scooter from Ozbozz

£20.00

E49

POCKET MONEY

Brainstorm Ltd

StikBot

£3.99

D2

 

Esdevium

Star Monsters, Pocket Friends

From £1.00

E109

PLUSH

Spin Master

Popples Talk & Pop Plush

£19.99

E131

 

Rainbow Designs

Whizzpopping BFG

£19.99

E120

 

Character

Teletubbies 8 inch Talking Plush Toys

£9.99

E119

INFANT & PRE-SCHOOL

TOMY

Freddie the Firefly Gym

£29.99

Gallery 520

 

Vtech

Toot-Toot Splash Bath Island

£21.99

Gallery 500

 

Spin Master

Paw Patrol Air Patroller

£39.99

E131

CREATIVE

Flair

Cool Create 2 in 1 Sticker Magic

£19.99

E39

 

Interplay

Lilypad Gardens

£19.99

G10

 

Character

Pom Pom Wow!

£29.99

E119

TECH TOYS

Vivid

PIXL

£9.99

B70

 

Wooky Entertainment

i-loom

£29.99

Gallery 180

GAMES & PUZZLES

John Adams

Soggy Doggy

£19.99

G100

 

John Adams

Silly Sausage

£19.99

G100

 

Orchard Toys

Where Do I Live?

£9.50

B12

PLAYSETS

Ravensburger

My First Railway Battery Train Set from Brio

£39.99

E140

 

Epoch

Sylvanian Families Boutique

£39.99

B130

 

Playmobil

Pirate’s Combat Ship

£49.99

Gallery 210

SPECIALITY TOYS

Great Gizmos

4M Green Science Junk Yard Drummer

£16.95

G20

 

Eduk8 Worldwide

Large Playmat Games

£29.99

Gh42

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