Toy Fair 2016 response "already exceeding expectations," says organisers

Despite date change the show has received 160 bookings, a response organisers believe ‘reflects significant progress at this early stage of the process.’
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The response rate for Toy Fair 2016 has already exceeded expectations, according to the upcoming show’s organisers.

To date, the show has received 160 bookings – 15 of which are new exhibitors – a response organisers believe ‘reflects significant progress at this early stage of the process.’

Despite the show’s change of dates for 2016, response is strong and companies interested in exhibiting at next year’s show are now being encouraged to book quickly to ensure their spot next year.

“It is fantastic to have had such an amazing response already,” said Majen Imminck, head of Toy Fair operations and sales.

“The change of dates for 2016 meant that we could not open the booking process until later in the year than normal and we realize that the proximity of the show dates with Nuremberg will cause some disruption, so it really I a testament to companies’ commitment to the London Toy Fair that we have had such great bookings already.”

To help overcome the inconvenience of the date clash, organisers reduced rates for the 2016 show.

Imminck reports that overall support for the London Toy Fair “remains incredibly positive.”

“Of course, as happens every year, we expect that some exhibitors will be unable to return for varying reasons, which of course open up space to welcome new companies.”

Epoch Making Toys was the first booking received for Toy Fair 2016.

“We are thrilled to be the first to sign up to Toy Fair 2016 and show our support, it’s the most important event in the Toy Industry’s calendar to showcase our new exciting products for 2016,” said Graham Brennan, managing director, Epoch.

Stand allocations have been taking place over the past five weeks and re-bookings are currently being confirmed before new exhibitors can be allocated and companies interested in exhibiting are being encouraged to contact the organisers as soon as possible.

Imminck concludes by promising that next year’s event will be the ‘best possible experience for visitors, exhibitors and the media.’

If you’d like to exhibit at the Toy Fair in 2016, Sunday 24th to Tuesday 26th January 2016, contact Majen Imminck on 020 7701 7271 or email


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