Toy Fair 2016 dates confirmed

Next year's London Toy Fair will run from Sunday, January 24th to Tuesday, January 26th 2016.
Publish date:
Social count:

The dates for Toy Fair 2016 have been confirmed as Sunday, January 24th to Tuesday, January 26th 2016.

The BTHA and Olympia have been working hard to find a resolution to the clash of dates since finding out about Nuremberg not moving to its normal week at the beginning of February.

The BTHA wishes to alleviate issues for visitors and exhibitors.

Extra opening hours are planned on the first two days, with opening from 8.30am – 6.30pm on Sunday and Monday and opening from 8.30 – 4pm on Tuesday.

Build times have been arranged to allow contractors the same number of hours as previous years in order to create a great event. All opening and build hours are at the bottom of this newsflash.

Costs reflect the changes

To acknowledge that there may be extra cost and inconvenience for some exhibitors, Toy Fair will offer a number of discounts:

  • Rates will be frozen at 2015 prices
  • 5 per cent special discount to all exhibitors
  • 3 per cent early booking rebate for all exhibitors who have paid deposits by April 21st 2015
  • 4 per cent early settlement rebate for all those paying their final invoice by October 30th 2015

This equates to a 12 per cent rebate, and with the price freeze is equal to a 14 to 16 per cent lower rate in 2016.

In addition the exhibitors that have received a discount for participating on the balcony level will continue to receive a discount on their space, which will be 6 per cent for 2016.

Beyond 2016

The BTHA understands from the Nuremberg Fair organisers that from 2017 onwards, the fair in Germany will be back in its traditional slot in early February.

'Nuremberg organisers have indicated that this one-year clash is an accident caused partly by the early Carnival time in Germany,' read a statement from the BTHA.

'The 2017 dates for London Toy Fair are planned to be Tuesday, January 24th to Thursday, January 26th 2017 and we have been told by the Spielwarenmesse that the 2017 Nuremberg dates are planned for February 1st to February 6th.

'Based on information from Nuremberg, there should not be a clash beyond 2017 (although we are told these are not yet confirmed) and we have shared those dates below. Obviously we have avoided clashes in the past and understand that the situation in 2016 is a one-off.

'The BTHA operates as an Association in the UK and on behalf of members on many issues across Europe. The money generated by Toy Fair is reinvested in this work in the interests of the BTHA membership and the wider industry. Obviously we would not want any future clash as no-one would want to see that overall industry work threatened. The BTHA values creating a busy, vibrant and professional show for the whole of the UK toy industry.'

Majen Immink, head of Toy Fair operations and sales said: “Toy Fair is always run with exhibitors and visitors in mind both in terms of good service, providing a platform for sales and networking and at a reasonable cost to Toy Fair stakeholders - from across the industry.

"We all want to work towards a terrific event in 2016 and beyond”.

Applications forms have been sent out to all those who have expressed an interest in exhibiting at Toy Fair 2016. If you have not received a form and wish to exhibit, please contact or call 020 7701 7127.

Applications made by April 10th with deposits received by April 21st will receive a 3 per cent early booking discount.

If you have any further questions please email

Image placeholder title
Image placeholder title



Toy Fair confirms move

As previously predicted by ToyNews, the BTHA has moved dates for Toy Fair 2006 at ExCeL from Thursday January 26th ? Sunday January 29th to Wednesday 25th - Saturday 28th.


LeapFrog confirms Toy Fair 2016 pull-out

The company has cited the show’s clash of dates with Nuremberg’s Spielwarenmesse International Toy Fair taking place between January 27th and Febuary 1st next year as its reason for not attending.


Later date for Toy Fair 08

As much of the European toy industry explores Nurnberg this week, the BTHA has today announced dates for next year's British Toy Fair in London.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.