Animin has signed a distribution deal with leading gift-card distributors InComm Europe.
The firm will distribute Animin gamecards across selected retailers over the coming year.
The gamecards are integral to Animin's gameplay, triggering the 3D animated Animin characters and minigames that come to life on a desktop.
"Animin is an innovative and cutting-edge digital pet game on smartphone or tablet that uses gamecard-based augmented reality 3D animated characters to bring virtual pets to life on the tabletop or desktop right in front of you, like never before," said Animin producer, Ben Paterson.
Ben Fender, CEO of Drive Worldwide, principal investors in Animin, added: "We are very excited to have now launched Animin 1.0 for iOS and Android smartphones and tablets in the UK.
"Our mission at Drive Worldwide is, as a complementary group of companies, to enable and develop creative projects integrating the worlds of technology, experience and shows."
The full Animin experience is available via a range of four collectable character packs available to buy in store, in app and directly from the Animin website at Animin.me.