Anagranimals, a Best New Toy of 2015 winner from the BTHA, raised £400 for children’s charity Spread a Smile at last week's London Toy Fair 2015.
Illustrator of the popular Anagranimal story books, Ian King, sketched live at Toy Fair throughout the day on Tuesday, January 20th and Wednesday, January 21st 2015.
Visitors bid for these original pieces of artwork in a silent auction. All proceeds from the auction went to children’s charity, Spread a Smile.
Spread a Smile is a London based charity, dedicated to improving the time spent by seriously ill children in hospital. They provide entertainers for seriously ill children and teenagers who are in hospital, often for prolonged periods of time, with serious and life-limiting conditions including cancer and heart, lung and kidney-related illnesses.
"We had a fantastic Toy Fair," said Leith Moghli, co-founder and CEO of Anagranimals.
"The support for our new range of Anagranimal toys was overwhelming and we made lots of great contacts. To top it off, we even managed to raise some money for a wonderful cause."
Elizabeth Jay, Spread a Smile director of marketing and fundraising, added: “We are so grateful to the team at the Anagranimals for supporting our charity.
"The money raised will enable us to take entertainers into hospital to see seriously unwell children. We are looking forward to seeing the Anagranimal toys in toy shops and taking them into the hospitals.”