TOY FAIR 2015: Anagranimals auction raises £400 for Spread a Smile

Visitors bid for original pieces of artwork in a silent auction.
Publish date:
Social count:
0 Anagranimals.png

Anagranimals, a Best New Toy of 2015 winner from the BTHA, raised £400 for children’s charity Spread a Smile at last week's London Toy Fair 2015.

Illustrator of the popular Anagranimal story books, Ian King, sketched live at Toy Fair throughout the day on Tuesday, January 20th and Wednesday, January 21st 2015.

Visitors bid for these original pieces of artwork in a silent auction. All proceeds from the auction went to children’s charity, Spread a Smile.

Spread a Smile is a London based charity, dedicated to improving the time spent by seriously ill children in hospital. They provide entertainers for seriously ill children and teenagers who are in hospital, often for prolonged periods of time, with serious and life-limiting conditions including cancer and heart, lung and kidney-related illnesses.

"We had a fantastic Toy Fair," said Leith Moghli, co-founder and CEO of Anagranimals.

"The support for our new range of Anagranimal toys was overwhelming and we made lots of great contacts. To top it off, we even managed to raise some money for a wonderful cause."

Elizabeth Jay, Spread a Smile director of marketing and fundraising, added: “We are so grateful to the team at the Anagranimals for supporting our charity.

"The money raised will enable us to take entertainers into hospital to see seriously unwell children. We are looking forward to seeing the Anagranimal toys in toy shops and taking them into the hospitals.”


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.