A Girl for All Time is looking to move up to the 'next level' following a very healthy 2014.
The firm's founder, Frances Cain (pictured), told ToyNews that all of its doll lines had been performing well across retail accounts.
New launch Sam - Your 1960's Girl, and the daughter of Clementine, Your 1940's Girl - can be seen on the company's stand at Toy Fair. It is due to hit retail in September, priced around £89.99.
However, Matilda was actually the best selling doll last year - something which Cain says proves the collectability and repeat purchase of the range.
Now Cain is looking to expand the company further and says that this year's Toy Fair has proved fruitful in terms of making new connections which will "really give a whole new lease of life to the range if they happen".
Overseas the brand is doing just as well, with sales last year in the US up 95 per cent on 2013.
"This is a huge jump in just one year," Cain commented. "It goes to show that it is not a fluke [our success] and that it is a trend. There is a really healthy market for the large dolls for older girls sector."