TOY FAIR 2015: A Girl for All Time eyeing 'next level

Firm enjoyed 95% increase in US sales last year.
Author:
Publish date:
Social count:
0
Girl for All Time Frances Cain.jpg

A Girl for All Time is looking to move up to the 'next level' following a very healthy 2014.

The firm's founder, Frances Cain (pictured), told ToyNews that all of its doll lines had been performing well across retail accounts.

New launch Sam - Your 1960's Girl, and the daughter of Clementine, Your 1940's Girl - can be seen on the company's stand at Toy Fair. It is due to hit retail in September, priced around £89.99.

However, Matilda was actually the best selling doll last year - something which Cain says proves the collectability and repeat purchase of the range.

Now Cain is looking to expand the company further and says that this year's Toy Fair has proved fruitful in terms of making new connections which will "really give a whole new lease of life to the range if they happen".

Overseas the brand is doing just as well, with sales last year in the US up 95 per cent on 2013.

"This is a huge jump in just one year," Cain commented. "It goes to show that it is not a fluke [our success] and that it is a trend. There is a really healthy market for the large dolls for older girls sector."

Related

New York Toy Fair 2014.jpg

EVENT PREVIEW: US Toy Fair 2015

Last year's US Toy Fair saw an 11% surge in international buyers and an 8% increase in exhibitors. The TIA explains why you should be making the trip to the Big Apple next month.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.