The stand space has all been sold four weeks ahead of last year. First time exhibitor Studio Anne Carlton was the last company to secure a stand on the 2012 floor plan.
“Studio Anne Carlton was founded in the 1960s and we are long-established in manufacturing decorative chess sets and traditional games,” commented managing director Michael Lee.
“However, we are exhibiting at Toy Fair for the first time in January to re-launch the famous Supercast moulding kits, which were first seen around 25 years ago. It’s an important launch for us as it will supplement our existing range. In addition, we’re also expecting to receive a lot of attention for our Diamond Jubilee chess set, which is being launched in October.”
Over 200 companies will be on the show floor, including 40 first time exhibitors, 37 Greenhouse exhibitors, 14 with bigger stands than last year and four returning to the fair after time away.
Major manufacturers at Toy Fair 2012 include Bandai, Character Options, Drumond Park, Flair, Golden Bear, Grossman, Hasbro, HTI, Lego, Playmobil, Ravensburger, Re: Creation, Spin Master and Vivid Toy Group.
A number of companies are returning to the fair following a break in exhibiting, including House of Marbles, Kitfix Swallow, Gibson Games and Peterkin. Last year’s returners - MV Sports, Marvin’s Magic and Hornby Hobbies - are all back for the 2012 event.
Simon Pilling, head of Toy Fair operations and sales, said: “It’s incredible that Toy Fair has sold out four weeks ahead of last year. The UK toy market has had a very strong 24 months and the industry is feeling confident about the potential business that can be done at Toy Fair in January. It’s going to be an exciting three days.”
Companies interested in being added to the waiting list should contact Simon Pilling at the BTHA on 020 7701 7127 or at firstname.lastname@example.org.