Toy Fair 2012 stand space sells out

Next year's Toy Fair has sold out in record time, a full 16 weeks before the show.
Publish date:
Social count:
28_toy fair logo high res.jpg

The stand space has all been sold four weeks ahead of last year. First time exhibitor Studio Anne Carlton was the last company to secure a stand on the 2012 floor plan.

“Studio Anne Carlton was founded in the 1960s and we are long-established in manufacturing decorative chess sets and traditional games,” commented managing director Michael Lee.

“However, we are exhibiting at Toy Fair for the first time in January to re-launch the famous Supercast moulding kits, which were first seen around 25 years ago. It’s an important launch for us as it will supplement our existing range. In addition, we’re also expecting to receive a lot of attention for our Diamond Jubilee chess set, which is being launched in October.”

Over 200 companies will be on the show floor, including 40 first time exhibitors, 37 Greenhouse exhibitors, 14 with bigger stands than last year and four returning to the fair after time away.

Major manufacturers at Toy Fair 2012 include Bandai, Character Options, Drumond Park, Flair, Golden Bear, Grossman, Hasbro, HTI, Lego, Playmobil, Ravensburger, Re: Creation, Spin Master and Vivid Toy Group.

A number of companies are returning to the fair following a break in exhibiting, including House of Marbles, Kitfix Swallow, Gibson Games and Peterkin. Last year’s returners - MV Sports, Marvin’s Magic and Hornby Hobbies - are all back for the 2012 event.

Simon Pilling, head of Toy Fair operations and sales, said: “It’s incredible that Toy Fair has sold out four weeks ahead of last year. The UK toy market has had a very strong 24 months and the industry is feeling confident about the potential business that can be done at Toy Fair in January. It’s going to be an exciting three days.”

Companies interested in being added to the waiting list should contact Simon Pilling at the BTHA on 020 7701 7127 or at



Toy Fair sells out

The 57th annual UK Toy Fair is now sold out, with 180 toy companies signed up to exhibit at Olympia this month.


Toy Fair 2017 sold out

The success of the sales has been fuelled by the show’s return to its Tuesday to Thursday format, helping it sell out a full four months ahead of the show next year.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.