TOY FAIR 2012: Innovation First gears up for busy 2012

Firm to debut Bobble Bots, plus new Hexbug lines at Olympia.
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Innovation First International is looking to capitalise on its strong performance in 2011, showcasing a raft of new additions to its portfolio at Toy Fair.

First up, the firm will be unveiling Bobble Bots Moshi Monsters, which aims to bring to life the world of the Moshlings with bobble-head mini robotic pets. Launching in the spring, children can collect 24 Moshlings and create a real life community for them with a variety of dollhouse replicas of the streets, yards, buildings and houses found online in Monstro City. Each product will also include secret codes to unlock digital assets found in the online world.

The firm will also be extending its Hexbug product line with a number of new additions. Launching this month, Hexbug Nano Hive Habitat (£24.99) will be the first transportable environment for Nanos and allows users to customise the design and the layout. The set comes with one extremely rare Hexbug Nano mutation and 35 easy-connect construction pieces. It can be used as a standalone play-set or can be connected to existing Nano Habitat Sets.

Also launching in January is Hexbug Glows in the Dark Nano (£8.99-£29.99) and Hexbug Larva (£12.99), which is a micro robotic creature that slithers forward on smooth surfaces using a slow, rhythmic flexing motion. It comes in five colours.

March will see the arrival of the Hexbug Scarab (£14.99), which is an exceptionally high-speed, beetle-like robotic bug that skitters around on six angled legs and is capable of popping from its back to its feet on its own.

Finally, the Hexbug Construct System (£14.99-£44.99) will launch in August, and will be available as a Hexbug Nano Starter Set, Hexbug Nano Habitat Set and Hexbug Nano Elevation Habitat Set. It has attachment points on the floors of each Hex Cell, allowing users to create customised mazes and obstacles for their Nanos.


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