TOY FAIR 2011: University Games expands pre-school range

Games specialist unveils its Play 'n' Learn system for pre-school children at the show.
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Toy Fair 2011 will see University Games branch into new areas with the launch of the new system and a range of games. The concept has been developed to assist parents in matching fun and learning to their child’s developmental needs.

Adrian Whyles, general manager of University Games UK, commented: "We would like to help parents make an informed decision when it comes to purchasing a game for their pre-school child.

"With the addition of clear and easy to understand signage, we can help them achieve this."

The full range of eleven new titles will incorporate games such as Alphabet Game, Adventures In Fairyland, and Jungle Adventure. Each of the games will help children develop skills such as counting, mathematics, observation, and social interaction.

Further pre-school games launching from University Games include The Pigeon Wants A Match and Don’t Let The Pigeon Drive The Bus.

Also new to the children’s games portfolio is 20 Questions for Kids, a game of people, places and things which will sit alongside the established Who, What, Where Jr and Sort It Out Jr.

In the art and craft market, there is the introduction of Brush with Genius, which allows children to play tunes while they paint.

University Games will also be growing its family games portfolio. In 2011 Smart Ass will continue to lead the category. Launching in 2011 is a major new UK game called Five Second Rule. The game, launched in the US last year, and was nominated for US Toy Of The Year 2011. It’s a fast-paced game that requires players to think on their feet.

Also launching for spring/summer 2011 is a new travel version of Mr & Mrs. A reduced-size replica of the original board-game, this travel option is ideal for playing on the move.

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