After a successful first year in the youth electronics market with lines like Hello kitty and Ben 10, the firm has added SpongeBob Squarepants and Dora the Explorer to its range of licenses.
The product range includes MP3 players, boomboxes and portable DVD players.
In addition, the firm has added new distribution and logistics by partnering with Meroncourt Europe to service independent retailers.
Established for nearly 20 years in the distribution of gaming and IT accessories, the firm has recently expanded into licensed electronic toys.
"It has proved to be a very successful first year as Meroncourt are able to offer services not generally available from traditional distributors," said a spokesman for the firm. "We can offer our customers facilities such as 'Drop Shipping' for direct delivery to the end user, virtual warehousing where customers may mirror all products from our stock list onto their own web sites by use of a simple xml feed.
"There are no minimum order values and customers may order directly with their personal account manager or via the trade only web site. We will be on hand at Toy Fair on the Ingo stand so please ensure you call by for further information.
"We see 2011 as a strategic year as the launch by Ingo of their fantastic new licensed ranges including Spongebob, Dora and Lego are sure to expand the interest in the services of the newest distributor to the UK toy market."
INGO is on stand D19 at Toy Fair. Alternatively you can call the Meroncourt team on 01462 680060.