TOY FAIR 2011: Mookie signs Modular Construction agreement - ToyNews

TOY FAIR 2011: Mookie signs Modular Construction agreement

Firms inks European distribution deal with Modular Construction Toys.
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Modular Construction Toys allows the three-dimensional modular construction of race tracks, highways and districts. The range helps children develop abstract thinking, 3D perception and creativity.

All Modular kits are compatible and include construction pieces, metal cars, connectors, decorative stickers and accessories.

The kits allow the building parts to be stacked vertically without limit, constructing complex bridges, interchanges and more.

Guy Orr, new product development manager, Mookie, is confident that with Modular, Mookie will successfully expand its market and grow its customer base into 2011. He commented: "We look forward to developing this exciting range of Modular Construction Toys products."

Modular Toys are suitable for children from five years and over. Mookie plans to reveal the initial range at Toy Fair, Olympia for a spring / summer launch.

The range will also be on display at Spring Fair, NEC and Nuremberg. Multiple variations are in development and a large range will be available in the second half of the year.

A Modular TV campaign is planned for autumn 2011.

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