TOY FAIR 2011: Asobi secures Rugby World Cup deal

Firm wins exclusive selling rights for the UK and Eire to exclusive New Zealand rugby game.
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Asobi is bringing a piece of Rugby World Cup action to its portfolio with the addition of Five Men Standing, a simple but engrossing board game invented by a New Zealand couple.

Each game includes a wall chart of the Rugby World Cup Draws so consumers can follow their own teams’ progress during the tournament, which kicks off in New Zealand on September 9th 2011.

Asobi has been given exclusive UK distribution rights to the game and will be showcasing it to a UK audience for the first time at London Toy Fair.

Each game set includes figures representing the teams who will be competing in the World Cup tournament, with information on each.

Each player has a five-man rugby team which they must throw on a table. The figures are then designed to bounce around and land in one of four stances with various points for each. Players can re-roll any which are not on their back, always trying for the best combination. At any stage, a player can shout “stop” and the combinations of falls are compared.

Thierry Bourret, Asobi’s owner and founder said: “We are very proud to have unique distribution rights of New Zealand’s official board game for the 2011 Rugby World Cup. It has all the ingredients of a great game – one that’s simple to learn, involves strategy, communication, luck and of course fun.

“We are expecting this game to be a hit in the UK with both children and adults alike.”

Five Men Standing will be on display at Asobi’s stand GH6 at London Toy Fair, 25-27th January 2011 and at Spring Fair.


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