Nine out of the 13 signed up are brand new exhibitors to the show and six of them will be exhibiting in the Greenhouse area for new companies and products.
The latest exhibitors to book space include Blaze Toys, Edugames, Faraway Magic and Little Bug, Flashcups, Funtime Gifts, Rebel Toys, Revell, Seager Games and Splashworkz.
1745 Trading, Family Fun, Hive Entertainment and Inspired Gifts and Toys are returning to the event after exhibiting in 2009.
Visitor and press registration for Toy Fair 2010 is now open at www.toyfair.co.uk.
Toy Fair 2010 takes place on 26-28 January 2010 at Olympia’s Grand Hall in London.