TOY FAIR 2008: Dragon stars at Vivid

Dragons' Den star Peter Jones appears with iTeddy inventor to celebrate its distribution deal with Vivid.
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Vivid Imaginations expects the world-wide deal to generate sales in excess of £35 million, with plans to build a line of iTeddy prodcuts and support its online content with licensed kids content. 

Nick Austin, CEO said:"We aim to sell over 130,000 iTeddy units in the UK and Ireland alone and the potential internationally over the next two years could easily be over one million units."

Pictured from left to right are Peter Jones from Dragons' Den, Nick Austin, Vivid CEO and iTeddy inventor Imran Hakim.

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