TOY FAIR 2008: Born to Play gets star treatment

Little Princess narrator Julian Clary special guest for launch of licensed product range.
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The range includes beanies of the characters from the popular animated series, aswell as plush items and inflatables.

Clary said: "I've been involved with Little Princess for a long time and it's nice doing something with no innuendo; different from anything else I've done. There seems to be a real affection for the property."



Advertising toys to children is fair play

A recent BBC article criticised a toy manufacturer for daring to build brand loyalty among its key demographic. ISBA represents the UK’s responsible advertisers. Here its public affairs director, Ian Twinn, explains why toy advertisers should not feel bad about doing their job well.

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Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.