Dyson revealed that volume sales for 2008 rose by seven per cent, according to NPD figures. December sales were also up 12 per cent, but sales by value fell by two per cent for the year overall.
"This Toy Fair is proof that, despite the relentless bad news, there are companies both large and small throughout the country diligently getting on with their own business. You will find the general feel of Toy Fair upbeat, we are after all, an upbeat industry."
Dyson's opening speech also saw him reveal the 33 products selected to represent the best new toys for 2009 including lines from Bandai, Character Options, Lego, Hasbro, Flair, Vivid Imaginations, Halsall, Spinmaster and Golden Bear among others.